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Corporate Profile for Alliance Gaming Corp., dated Dec. 18, 1998.


--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-

Published Date:   Dec. 18, 1998

Company Name:     Alliance Gaming Corp.

Address:          6601 S. Bermuda Rd.
                  Las Vegas, NV  89119

Main Telephone
 Number:          702/270-7600

Internet Home
 Page Address
  (URL):          www.ally.com

Chief Executive
 Officer:         Morry Goldstein

Chief Financial
 Officer:         Scott Schweinfurth

Investor Relations
 Contact:         Kris Nelson
 Business number: 702/270-7687

Public Relations
 Contact:         Kris Nelson
 Business number: 702/270-7687

Trading Symbol/
 Exchange:        NASDAQ:ALLY

Industry:         Gaming


Company description: Alliance Gaming Alliance Gaming NYSE: AGI is a Las Vegas, Nevada based manufacturer of slot machines and casino management software. History
On June 18, 1996 merged with Bally Gaming International.
, a leader in creative gaming entertainment, operates four diverse, market-leading enterprises:

-- Bally bally
Adjective, adv

Brit old-fashioned, slang extreme or extremely: a bally nuisance, he's too bally charming for his own good

Adj. 1.
 Gaming and Systems is North America's second-largest

manufacturer and distributor of gaming machines See video game console. , and ranks third

in providing specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 computer systems that monitor and manage

casinos A list of casinos. Antigua and Barbuda
  • St. James's Club Antigua in Mamora Bay
  • Casino Riviera in Runaway Bay
  • Grand Princess Casino in St. John's
  • King's Casino in St.
. With an established franchise built around the

world-recognized Bally brand, it is launching an entirely new

generation of products that provide the latest ways to have fun.

-- Wall Machines and Amusement Amusement is the state of experiencing humorous and usually entertaining events or situations, and is associated with enjoyment, happiness, laughter and pleasure. Amusement may also be experienced through the recollection of events which have given rise to amusement in the past.  Games operating under the Bally Wulff

brand, is the second-largest manufacturer and distributor of wall

machines in Germany. With a customer-focused development and

model-testing process, it has introduced entertaining new games

that lead the market.

-- Route Operations, based in Nevada and Louisiana, manage more than

7,700 gaming machines in non-casino venues such as restaurants,

taverns, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence.  and racetracks.

-- Casinos have developed operating programs that command strong

brand loyalty resulting in increased profitability. The Rainbow

Casino casino or cassino (both: kəsē`nō).

1 Card game played with a full deck by two to four players. Its origins are obscure though it probably traces back to the Italian game of Scopa.
 focuses on providing customers with high-value

entertainment, resulting in its earning the highest operating

income of any casino in Vicksburg, Miss. The newly-renovated Rail

City Casino in Sparks, Nev., has been transformed into a friendly

place that attracts local customers with new ways to have fun.

Throughout its operating units operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
, management has committed itself to:

-- Vision: "Alliance, a recognized leader in creative gaming

entertainment."

-- Mission: "To profitably grow Alliance Gaming by being the leading

supplier of innovative entertainment and state-of-the-art

systems, products and services to our customers worldwide."
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 18, 1998
Words:347
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