Corporate Profile for Action Performance Companies, Inc., dated April 12, 2002.

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Published Date:   April 12, 2002

Company Name:     Action Performance Companies, Inc.

Address:          4707 E. Baseline Road
                  Phoenix, Arizona 85042

Main Telephone
 Number:          602/337-3700

Fax Number:       602/337-3780

Internet Home
 Page Address
  (URL)           www.action-performance.com

Chief Executive
 Officer,
 President:       Fred W. Wagenhals

Chief Financial
 Officer,
 Secretary,
 Treasurer:       R. David Martin

Executive Vice
 President-Sales: Melodee L. Volosin

Executive Vice
 President-
 Strategic
 Alliances:       John S. Bickford, Sr.

Investor Relations
 Contact:         Silverman Heller Associates,
                  Dan Matsui/Eugene Heller
 Business number: 310/208-2550
 E-mail address:  [e-mail]

Industry:         Consumer products
                  Motorsports merchandising: licensing, design and
                  production, sales/distribution.

Trading Symbol/
 Exchange:        ATN/NYSE

Geographic
 Market:          Primarily U.S. and Europe; worldwide
                  sales/distribution network.

Company description: Action Performance is the world leader in the design and sale of licensed motorsports -- primarily NASCAR racing -- collectibles and consumer products, including die-cast scaled replica race cars, apparel and accessories, souvenirs, and other merchandise. Action secures licensing agreements with top racecar drivers, racing teams, corporate sponsors and race event sanctioning bodies and promotes them through a strategy of marketing programs and special promotions. Merchandise bearing their names, logos, color schemes, images, etc. are designed and produced for a large audience of racing fans, enthusiasts and collectors in the U.S. and worldwide through an extensive and diverse sales/distribution network.

Action owns marketing/promotional licenses with top NASCAR drivers (Dale Earnhardt Jr., Bill Elliott Jr., Jeff Gordon, Kevin Harvick, Dale Jarrett, Bobby Labonte, Stirling Marlin, Jeremy Mayfield, Steve Park, Ricky Rudd, Ken Schrader, Mike Skinner, Jimmy Spencer, Tony Stewart, Rusty Wallace, Michael Waltrip, etc.), NASCAR teams (Dale Earnhardt, Inc., Richard Childress Racing, Evernham Motorsports, Ganassi Racing, MB2 Motorsports, Redline Sports/Joe Gibbs, etc.), NHRA champion John Force, and other drivers and teams racing in NHRA (drag racing, motorcycles), CART, IRL, GT, and Formula One events. Action also holds licensing agreements with NASCAR (Winston Cup Series; Busch Grand National), CART (FedEx Championship Series), Indianapolis Motor Speedway (Indy 500, U.S. Grand Prix), Ford Motor Company, General Motors Corp., and DaimlerChrysler (Dodge). Special promotions have included/include partnerships with Warner Bros. and Universal Studios.

Action's licensed merchandise is sold in the US through track-side operations, specialty retailers, QVC cable TV and interactive online, wholesale distributors, and mass retail, including "Winner's Circle" and "Competitive View". Action-licensed die-cast scaled replicas are also sold under various Revell-Monogram brands. The company is also the leading manufacturer and marketer outside the U.S. of licensed die-cast scaled replicas of Formula One, GT and production cars through its German subsidiary.