Corporate Profile for Accipiter, Inc. dated May 30, 1997.--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: May 30, 1997
Company Name: Accipiter, Inc.
Address: 4000 Wake Forest Road, Suite 200
Raleigh, NC 27609
Main Telephone
Number: 919/872-7755
Internet Home
Page Address
(URL): www.accipiter.com
Chief Executive
Officer: Chris Evans
Investor Relations
Contact: Chris Evans
Business number: 919/872-7755, x226
Public Relations
Contact: Kathleen Bagley
Business number: 919/872-7755, x241
e-mail address : kbagley@accipiter.com
Company description: Accipiter is a venture-funded company with a clear mission to provide the next generation of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. solutions. The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the is the most explosive explosive, substance that undergoes decomposition or combustion with great rapidity, evolving much heat and producing a large volume of gas. The reaction products fill a much greater volume than that occupied by the original material and exert an enormous pressure, new marketing medium of this century. Analysts predict that online advertising will reach almost $5 billion by 2000. Content providers seeking on-line success understand that advertising comprises over 90% of their revenues and that they must develop and exploit systems that deliver the biggest payoff to advertisers. Accipiter recognized the need to unlock the potential of Internet advertising, and developed an off-the-shelf software product to meet this need. Accipiter provides solutions that allow site publishers to profile individual visitors and their activity on their sites in a way that is credible to advertisers and that can back up claims about the quality and focus of a site's audience. The system relies on proven database marketing and advertising techniques that have benefited advertisers and content providers in other mediums. Accipiter's management team has a proven track record in software development, publishing on the Internet and proven industry database marketing and advertising techniques. CONTACT: Accipiter, Inc. |
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