Corporate Profile For The Synergy Group, Dated Nov. 26, 1999.--(BUSINESS WIRE)-- The following Corporate Profile is available for inclusion in your files. News releases for this client are distributed by Business Wire and also become part of the leading databases and online services, including all of the leading Internet-based services. -0-
Published Date: Nov. 26, 1999
Company Name: The Synergy Group
Address: 35 Banstead
Dove Canyon, Calif. 92679
Main Telephone
Number: 949/888-9336
Chief Executive
Officer: Lorraine R. Santoli
Chief Financial
Officer: Barbara Epstein
Industry: Marketing/Public Relations
Company description: The Synergy Group Synergy Group is a Latin American conglomerate owned by Bolivian-born Germán Efromovich, an entrepreneur holding dual citizenship of Colombia and Brazil. The group operates several airlines in South America and one in Africa, and is active in the exploration of oil and is a consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a specializing in Synergy, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Marketing and Communications. The Synergy Group's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Lorraine Santoli, is the former Director of CorporateSynergy for The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company. In that leadership role, which she held from 1990 to Sept. 1999, she established herself as an innovative communicator, creative thinker and idea specialist who coordinated all marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and internal cross-promotions for over 50 diverse Disney businesses -- from film and television to home video, consumer products, sports, theatrical productions and theme parks. Through powerful marketing, public relations and synergy expertise, Lorraine created a global internal communications  This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . network that not only kept the right hand knowing what
the left hand was doing from a marketing perspective, but leveraged that
information to maximize internal cross-promotions and elevate singular
projects to dizzying heights and dizzying profit levels. She now brings
that expertise to Corporate America with The Synergy Group.The Synergy Group's consulting services include: -- presenting half-day seminars, full-day workshops or two-retreats focusing on synergy, what it means in today's business environment and how to make it work for a specific company -- developing synergy plans targeted to specific projects -- analyzing synergy potential within a company -- cultivating new marketing paths -- creating strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. and marketing campaigns -- generating media awareness -- developing appropriate materials -- maximizing internal communication -- building synergy teams Through the use of Synergy, PR, Marketing and Communications, The Synergy Group is the only existing consulting firm that has the experience, expertise and credibility to enhance corporate diversity in all industries and maximize its potential to higher profit margins and elevated levels of success. |
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