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Corporate Insight Study Finds Few Online Brokerage Firms Utilizing Live Chat Tools for Brokerage-Related Servicing.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a recent AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  instant message survey, 80% of those surveyed between the ages of 22-34 and 65% between the ages of 35-54 use instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or  within their daily lives. In addition, a workplace survey revealed that 28% of live chatters contact clients through an instant message tool. Despite these impressive numbers, less than 20% of the online brokerage firms that Corporate Insight follows utilize live chat for brokerage-related servicing. In its latest e-Monitor report entitled en·ti·tle  
tr.v. en·ti·tled, en·ti·tling, en·ti·tles
1. To give a name or title to.

2. To furnish with a right or claim to something:
, "Live Chat Tools: Currently on Hold," Corporate Insight takes an in-depth look at both public and private site instant messaging tools, utilizing three criteria: availability, features, and the overall customer experience.

"We were surprised at the small number of firms utilizing live chat tools especially given the fact that back in May of 2005, our research showed the average response time to an email inquiry was sixteen hours," said Janet Janet: see Clouet, Jean.

JANET - Joint Academic NETwork
 Martin, Senior Analyst at Corporate Insight and author of the e-Monitor report. "Clearly, instant messaging is being widely adopted both by consumers and many businesses yet there is reluctance by online brokerage firms to embrace this popular technology. We recommend that firms provide their clients and prospects with robust live chat tools and technologies in order to increase customer satisfaction and ultimately, gain new clients and revenues."

In this 30 page in-depth report, Corporate Insight examines live chat systems from three online brokerages and includes detailed findings, summary, and observations. Also in the report are Corporate Insight's recommendations on how the industry can improve its instant messaging capabilities to its customers and prospects.

For more information on this research and related services, please visit www.corporateinsight.com.

About Corporate Insight

Corporate Insight is a leading provider of competitive intelligence, analysis, and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 industry. Founded in 1992, the firm has a blue-chip client base of industry leaders who rely on the company's commentary and insight gleaned through years of research examining the issues and trends that have shaped the industry. CI monitors the top firms on an ongoing basis, measuring, analyzing, and communicating industry best practices. Its products include Bank Monitor, Broker Monitor, Credit Card Monitor, e-Monitor, Mutual Fund Monitor, and Mutual Fund Advisor Monitor, as well as custom project work. For more information, please visit www.corporateinsight.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 11, 2006
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