Corporate Insight Completes Landmark Study on Account Opening in Brokerage Industry.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Corporate Insight, the leader in providing competitive intelligence, analysis, and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry, announced today it has completed a landmark study that analyzes the customer experience opening cash management accounts at 20 leading full-service full-ser·vice adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. and discount brokerage firms discount brokerage firm A brokerage firm that discounts commissions for individuals to trade securities. Most discount brokerage firms offer limited advice but reduce their fees by 50% or more compared with full-service brokerage firms. , banks and mutual fund companies. The research was conducted across three venues (branch meetings, phone, and online), using "mystery shopper mystery shopper mystery n → Testkäufer(in) m(f) " techniques, for a total of 40 shops in all. This represents the most comprehensive look at the customer experience in opening a new account ever attempted in the industry and includes copies of all client documentation and collateral materials as well as in-depth analysis. "In today's highly competitive environment, more firms are competing for fewer customers," said Peter Ellison, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Corporate Insight. "In the eyes of the customer, the account opening process sets the stage for what the rest of the firm-client relationship may be like. It is incumbent upon firms to maximize the account opening experience and distinguish themselves from their competitors. Our in-depth study can provide financial services companies with the competitive information that is critical in growing their customer base." Corporate Insight's Brokerage Account Brokerage Account An arrangement between an investor and a licensed brokerage firm that allows the investor to deposit funds with the firm and place investment orders through the brokerage, which then carries out the transactions on the investor's behalf. Opening Study contains over 350 pages of detailed data collected from December 2004 to February 2005 as well as a complete set of collateral materials and films of the online account opening experience. It also includes Corporate Insight's unique analysis, commentary, and qualitative matrices on various aspects of the account opening process. For more information on this study, please visit www.corporateinsight.com. About Corporate Insight Corporate Insight is a leading provider of competitive intelligence, analysis, and consulting services to the financial services industry. Founded in 1992, the firm has a blue-chip client base of industry leaders who rely on the company's commentary and insight gleaned through years of research examining the issues and trends that have shaped the industry. CI monitors the top firms on an ongoing basis, measuring, analyzing, and communicating industry best practices. Its products include Bank Monitor, Broker Monitor, Credit Card Monitor, e-Monitor, Mutual Fund Monitor, and Mutual Fund Advisor Monitor, as well as custom project work. For more information, please visit www.corporateinsight.com. |
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