Corporate Gameware Employs Humor & Fantasy to Help Users Learn Without Even Knowing They're Learning.

NEW YORK--(BUSINESS WIRE)--March 3, 1999--Learning about derivatives, corporate policies and procedures has never been more fun than when using game-based learning technology from Corporate Gameware LLC.

Founded by Marc Prensky, a highly regarded leader and speaker in the field of business learning, Corporate Gameware is turning real video games into highly effective training tools. For instance, Prensky was featured as part of think3's press conference in Burlingame, Calif. today. think3, a mechanical design upstart, commissioned Prensky and his team to develop "The Monkey Wrench Conspiracy," a Doom-like video game that quickly teaches mechanical designers how to design objects, such as home appliances, in 3-D.

"Infusing fun into the learning process results in much higher retention and processing rates - study after study has confirmed this," said Marc Prensky, founder and principal, Corporate Gameware. "Couple this with the fact you've got workplace populations skewed with young employees raised on Sesame Street, MTV, action movies, Nintendo and the Internet, and it becomes obvious that adding gameware to corporate training arsenals is essential."

Transporting Users Into Learning World of Mystery & Intrigue

With the think3 "The Monkey Wrench Conspiracy" 3-D video game, mechanical designers are transported into an intergalactic world where the evil "Dr. Monkey Wrench" has hijacked the "Copernicus" space station. The player becomes a "secret agent" dispatched to deep space to rescue "Copernicus." To survive, he must design everything he needs for the job (in 3-D, of course), starting with a simple trigger for his gun to destroy Dr. Monkey Wrench's robot assistants. Along the way, there are space walks, plenty of bad guys and booby traps. If a design is flawed, the player is temporarily disabled.

According to Prensky, "The idea is to get mechanical designers running fast on 3-D design, which up until now, has been very difficult to learn. That's the beauty of turning games into training tools. Handing employees 2- to 3-inch books on dry policies or intense software learning isn't effective. Games bring the level of engagement that's needed. Our goal is to make training, like `The Monkey Wrench Conspiracy,' that people want to use."

Since Corporate Gameware's inception, the company has helped launch more than three dozen software games and Corporate Gameware products, two proprietary trading games and other software, all specifically designed to address a changing work force and bridge the chasm between "Baby Boomers" and the "Nintendo" generation.

"The younger generation grew up with a whole lot of different technology," said Prensky. "They're a different group of people in terms of their learning patterns, and games are second nature to them. When you factor in things like corporations sharing policies and procedures in a fairly dry manner with employees, it really does make sense to institute a new level of learning designed to capture people's imaginations, getting them to learn at the same time."

About Corporate Gameware

Corporate Gameware LLC combines computer games and educational content into a new "Nintendo Generation" approach to business learning. The New York, NY-based company designs and sells business training solutions in the form of Internet and CD-ROM training games and game templates. The company's range of game interfaces runs from Learning Solitaire, to board games, to TV quiz games, to Doom-style video games. All of Corporate Gameware's products enable customers to insert their own fully-customized training content. For more information, see the Corporate Gameware site at http://www.corporategameware.com.