Corporate Focus: Kraft Foods to Become More Focused read more inside The Kraft Foods Annual for 2006.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c42365) has announced the addition of Corporate Focus Foods: Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for Annual 2006 to their offering. The Kraft Foods Annual 2006 is an in-depth strategic overview of Kraft Foods up to the end of 2005 and with an outlook to 2006. This annual analyses the development of Kraft Foods operations around the world: - Financial performance by division - Brand shares and performance - New product development - Brand marketing - Advertising and promotional activity - Executive changes Kraft Foods is currently undergoing a major transformation as part of its Sustainable Growth Plan. It is making its product categories more focused through the disposal of non-core businesses and looking to make acquisitions to strengthen these categories. In addition, it has been looking to increase its revenue from outside North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. to lessen less·en v. less·ened, less·en·ing, less·ens v.tr. 1. To make less; reduce. 2. Archaic To make little of; belittle. v.intr. To become less; decrease. the dependence on the home market and recognise opportunities elsewhere. However, it appears that this transformation is happening too slowly with Roger Deromedi replaced as Chief Executive by Irene Rosenfeld Irene Rosenfeld is the 53-year-old CEO of Kraft Foods Inc., having been appointed June 26, 2006. Rosenfeld had spent more than 20 years with Kraft and General Foods before joining Frito-Lay, a division of PepsiCo, in 1994, and rejoining Kraft as president of Kraft Canada in in June 2006. These are some of the main conclusions in the latest report from Corporate Focus Foods. The Kraft Foods Annual 2006 is a detailed analysis of Kraft Foods on both a corporate and product or brand level up to the end of 2005 with key changes made in early 2006. The report is 119 pages with 12 tables and 11 charts. Corporate Focus Foods is designed for companies in the industry as well as for packaging suppliers, ingredients suppliers and communications agencies. Subscribers receive four quarterly newsletters for each company covered as well as the option to receive a detailed Annual that provides a more detailed strategic and structural analysis of the 19 September 2006 company. The Contents Include: Management Summary In-depth SWOT analysis SWOT Analysis A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Introduction 1 Company history 2 Corporate objectives 3 Corporate strategy 4 Corporate structure 5 Financial performance 7 Product category analysis 8 New Product Development 9 Marketing Appendix: Acquisition and disposal history List of Tables List of Charts This annual contains information on the following companies: - Nestle - Unilever - Kraft Foods - PepsiCo - The Coca-Cola Company - Mars - Groupe Danone Groupe Danone (Euronext: BN, NYSE: DA) (known as Dannon in the United States) is a food-product company with its central headquarters in Paris, France. It claims world leadership in dairy products,[1] - Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its - HJ Heinz For more information visit http://www.researchandmarkets.com/reports/c42365 |
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