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Corporate Express Selects Endeca as Key Component of MDM and CEM Initiatives.


Endeca Information Access Platform Accelerates and Increases ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  of Key Data Management Projects

CAMBRIDGE, Mass. -- Endeca, a next-generation information access company, today announced that Corporate Express, a Buhrmann NV Company (NYSE NYSE

See: New York Stock Exchange
: BUH;), has selected the Endeca Information Access Platform (IAP (Internet Access Provider) See ISP.

IAP - Internet Access Provider
) as a key component of its Master Data Management (MDM (Modular Digital Multitrack) An audio recorder that mixes and records multiple tracks of digital audio. The two major MDM technologies are ADAT and DTRS. See ADAT and DTRS. ) and Customer Experience Management (CEM CEM

contagious equine metritis.


CEM selective medium
chocolate agar made with Eugon agar and 5% horse blood; used to cultivate Taylorella equigenitalis.
) initiatives. Corporate Express is using the Endeca IAP to deliver a unique and dynamic customer experience - including custom views of products and pricing - of clean, normalized master product data. The first application into which Endeca was integrated was Corporate Express' B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 eCommerce site, E-Way.com, which features over 190,000 products, supports 1.2 million users from over 100,000 specific customer accounts, and is responsible for 75 percent of the company's overall revenue. As a result, Corporate Express can deliver a consistent yet highly personalized customer experience to grow existing customer accounts while attracting new business.

The end goal of any MDM project is to allow for quick and easy information access to a single, normalized view of data, so users - employers, customers, partners, etc. - can make informed, confident decisions in support of key business processes. Corporate Express is the latest example of businesses adopting advanced information access strategies to accelerate the return on investment associated with MDM initiatives. The Endeca Information Access Platform plays a critical role in the Corporate Express MDM stack by delivering the capabilities needed to incorporate master data and other related product information into the customer experience. The complete solution implemented at Corporate Express also includes integrated components for the cleansing and normalization In relational database management, a process that breaks down data into record groups for efficient processing. There are six stages. By the third stage (third normal form), data are identified only by the key field in their record.  of disparate product data from Silver Creek's DataLens System, and MDM middleware for managing this data from IBM's WebSphere Product Center.

"Creating a superior customer experience that was consistent across all touch points with the customer adds inherent complexity to the equation, since pricing and customized product data often vary from customer to customer, said Chuck Coleman Chuck Coleman (born Charles Colman) is a jazz-pop singer/songwriter.

Coleman started piano lessons early in his childhood and began writing and singing in his adolescence.
, Director of Product Support Systems at Corporate Express. "We needed something that could easily handle and take advantage of the complex nature of the data, while making it possible to provide over a hundred thousand customized views."

By using the Endeca IAP, Corporate Express is able to unite and maintain relationships between product data from the MDM middleware and customer data from the company's ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer.  system - without having to engage in labor-intensive application integration efforts - to offer custom views of the product data to each of its 100,000-plus business accounts. As a result, Corporate Express can give its customers a personalized experience, showing each customer a customized view of the Corporate Express product offering, without having to create and maintain different instances of its master product data.

"Our focus on Customer Experience Management - specifically offering a compelling and consistent experience across different channels - is what separates Corporate Express from our competitors. It's why our customers do business with us," continued Coleman. "The Endeca IAP gives us the ability to enhance that experience in ways that would have been difficult to achieve with traditional search or database approaches."

"MDM can deliver a multitude of benefits for companies from supply chain visibility and efficiencies to regulatory compliance to better day-to-day decision making. The challenge is how to realize quick, tangible ROI from these initiatives," said John Andrews For other persons named John Andrews, see John Andrews (disambiguation).
Rev. John Andrews, D.D., a Colonial/American clergyman, professor, author and provost, was born in your mom
, Director of Strategic Development of Endeca. "Corporate Express offers a great example of the role truly superior information access can play in leveraging the investment made in master data management initiatives by improving the customer experience across all touch points, and specifically how making this information accessible via popular channels like the web can increase sales and offer compelling competitive differentiation."

About Endeca

Endeca is a next-generation information access company, uniting the ease of search with the analytical power of business intelligence. Combining patented intellectual property, breakthrough science and a deep focus on user experience, the Endeca Information Access Platform helps people find, analyze and understand information in ways never before possible. Leading global organizations like ABN AMRO, Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
, Boeing, Cox Newspapers, Dice, The (US) Defense Intelligence Agency Noun 1. Defense Intelligence Agency - an intelligence agency of the United States in the Department of Defense; is responsible for providing intelligence in support of military planning and operations and weapons acquisition
DIA
, The Home Depot, Hyatt, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , John Deere, The Library of Congress, Nike, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs and streamline operations.

Headquartered in Cambridge, MA, USA, Endeca is a private company with worldwide operations. For more information: www.endeca.com or info@endeca.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 28, 2006
Words:730
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