Corporate Execs Report From the Frontlines of the 1To1 Revolution.STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn.--(BUSINESS WIRE)--Sept. 27, 1999-- "Pioneer Seminar" Provides Inside Look At the Critical Issues of 1To1 Marketing The One To One Manager Pioneer Seminar, an interactive, day-long program will be held on October 20 at the Manhattan Center The Manhattan Center building, built in 1906 and located in the heart of Midtown Manhattan, houses Manhattan Center Studios (home to two recording studios), its Grand Ballroom, and the Hammerstein Ballroom, one of New York City's most renowned performance venues. Studios in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The event is based on The One To One Manager, Real-World Lessons in Customer Relationship Management, the fourth book by marketing visionaries Visionaries may refer to:
"This could well be the first time so many key executives from such prestigious companies are together to discuss the most important and critical marketing solutions in the world today," said Don Peppers, co-founder and partner of Peppers and Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. . "Without a doubt, these people and their companies, by example, are carving carving, n the shaping and forming with instruments. a virtual roadmap to the business world of the future." -0-
The complete roster of pioneer panel members includes:
- Jack Antonini, executive vice president of consumer banking for
First Union National Bank, reorganized his division to eliminate
the walls between separate product lines and to encourage
customer-focused activities. Now he's poised to achieve his own
vision of a customer-friendly bank and ready for the real 1to1
challenge - building long-term relationships with his best (and
most profitable) customers.
- John Samuel, vice president of interactive marketing at American
Airlines is the Cecil B. DeMille of Web-based relationship
building. Using the principles of mass-customization, and
applying the best of new technology, the airline's Web site
provides the capability to build custom pages on the fly,
creating the potential for each of the airline's 2 million
registered users to have a unique experience when visiting the
site.
- Shauneen Bruder, senior vice president of marketing and planning
for Royal Bank of Canada, a champion of CRM, melds her knowledge
of technology with a keen awareness of human nature to create
one-to-one relationships with nine million customers;
- Nina Smith, Xerox vice president of integrated marketing , blazed
a trail through a forest of competing sales and distribution
channels.
- Shirley Choy-Marshall, a manager at Hewlett-Packard's Shopping
Village, sheds light on channel issues that can arise when a
product-focused firm launches a customer-friendly Web site.
- Steve Wiggins, founder and former CEO of Oxford Health Plans,
learned the hard way that successful customer initiatives can
mutate swiftly into disasters if they are allowed to spin out of
control.
- Judy Martin, strategic marketing vice president with Pitney
Bowes, worked tirelessly with a team handpicked by the company's
president Marc Breslawsky to launch customer-based, not
product-driven initiatives.
- Kevin O'Connor, CEO of DoubleClick, was willing to reinvent new
uses for familiar technology, thus enabling his company to treat
different customers differently.
- Stephen Cannon, former Director of Marketing for
DaimlerChrysler/debis Financial Services tears down the walls in
the world of high-end specialty leasing and financing by simply
yet stunningly treating different customers differently.
- Linda Steele., vice president for students and institutional
initiatives at Franklin University, Columbus Ohio, who along with
president, Dr. Paul Otte, uniquely and aggressively views
students as customers and applies 1to1 one principles to manage
relationships with them.
Included in the day's schedule is the Pioneer Awards Luncheon, designed to honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. and recognize the vision and "pioneering spirit" of all of the companies featured in The One to One Manager. Brigadier General Robert McDermott Robert McDermott is the name of several individuals.
Mentor (mĕn`tər, –tôr'), in Greek mythology, friend of Odysseus and tutor of Telemachus. to a host of prominent bankers and created the first technology-enabled, customer-focused company in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. sector. During the seminar, panel members will address the critical day-to-day issues involved in setting up and running 1to1 initiatives. Each of the two discussions will feature 1to1 Pioneers will focus on hot points in the 1to1 space: Trusted Agent; Using Technology; Organization, Culture and Change; Customer Focus; Culture of Service; Knowing The Customer; Respecting The Channel; and Tool Makers. Hosted by Stamford, Conn.-based Peppers and Rogers Group and sponsored by the consulting firm's strategic alliance partners - MessageMedia, BroadVision, Pivotal, Chordiant and E.piphany - the Pioneer Seminar is designed to attract anyone on the front lines of 1to1 marketing or wrestling wrestling, sport in which two unarmed opponents grapple with one another. The object is to secure a fall, i.e., cause the opponent to lose balance and fall to the floor, and ultimately to pin the supine opponent's shoulders to the floor, through the use of body with implementing 1to1 initiatives. The One To One Manager is the fourth book by Peppers and Rogers. It follows their books The One to One Future, Enterprise One to One and The One to One Fieldbook, which was co-written with Bob Dorf. For more information email pioneers@1to1.com or direct your Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. to: http://www.1to1.com/1to1/pioneer/index.html. Registration information and applications are available online. |
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