Corporate Community Involvement: Clif Bar Inc. Named National Sponsor of Multiple Sclerosis Society's Bicycling Series.BERKELEY, Calif.--(BUSINESS WIRE)--Aug. 3, 1999-- Clif Bar Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson. History It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc. Inc., a leading producer of all-natural energy and nutrition foods, has been named a national sponsor of the National Multiple Sclerosis Society's MS 150 Bike Tour -- the largest organized cycling series in America. During 1999, more than 70,000 cyclists are expected to participate in the more than 120 MS 150 Bike Tours in 47 states. Clif Bar Inc. will help fuel the riders with two great-tasting, all-natural foods: the Clif Bar(R) energy bar and Clif SHOT(tm) energy gel. The rides, which continue through November, raised more than $24 million last year for MS research, advocacy, education and local programs. "We're very committed to helping fight the devastating dev·as·tate tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates 1. To lay waste; destroy. 2. To overwhelm; confound; stun: was devastated by the rude remark. effects of MS," said Lisa Thomas, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Clif Bar Inc. "MS is a terrible disease that attacks so randomly and unpredictably. The money raised from the Bike Tours provides needed local services and critical research funding Research funding is a term generally covering any funding for scientific research, in the areas of both "hard" science and technology and social science. The term often connotes funding obtained through a competitive process, in which potential research projects are evaluated and . We're honored to assist those efforts." Multiple sclerosis is a chronic, often disabling dis·a·ble tr.v. dis·a·bled, dis·a·bling, dis·a·bles 1. To deprive of capability or effectiveness, especially to impair the physical abilities of. 2. Law To render legally disqualified. disease of the central nervous system that affects one-third of a million people and their families. Symptoms can range from numbness in the limbs to paralysis or loss of vision. Most people with MS are diagnosed between the ages of 20 and 40, but the physical and emotional effects can be life long. The disease has taken its toll on such well-known people as actress Annette Funicello, comedian Richard Pryor and the late cellist Jacqueline du Pre du Pré , Jacqueline 1945-1987. British cellist considered among the world's best until multiple sclerosis cut short her career. (subject of the movie Hilary and Jackie). "We're very pleased to have Clif Bar Inc. as one of just two national sponsors of our MS 150 Bike Tours," said Betty Ross, director of Mass Marketing and Community Campaigns for the National MS Society. "Clif Bar's rich tradition of community involvement makes it a wonderful organization with which to join forces as we seek new treatments and a cure for MS." Clif Bar Inc. sponsors some 600 cause-related events annually, including Tanqueray's American AIDS Rides(R) -- a series of long distance bicycling rides which raise funds for AIDS charities. The sponsorships are part of Clif Bar Inc.'s philosophy of running a "business with a heart" and giving back to communities around the country. Clif Bar Inc. of Berkeley, Calif., is a leading maker of great-tasting, all-natural energy and nutrition foods. The company's products include Clif Bar(R), the natural energy bar(R); Clif SHOT(tm), the natural energy gel(tm); and LUNA Luna Any of a series of unmanned Soviet lunar probes, launched between 1959 and 1976, responsible for various lunar “firsts.” Luna 2 (1959) was the first spacecraft to strike the Moon; Luna 3 (1959) was the first to circle the Moon and took the first , the whole nutrition bar for women(tm). Ranked as one of America's fastest-growing private companies, Clif Bar Inc. is dedicated to making a positive contribution to society. The company's community involvement program includes partnership with charitable events and non-profit organizations such as Leave No Trace, National Multiple Sclerosis Society The National Multiple Sclerosis Society, a United States-based non-profit organization, and its network of chapters nationwide promote research, educate, advocate on issues relating to multiple sclerosis, and organize a wide range of programs, including support for the newly , Project Open Hand, Tanqueray's American AIDS Rides, The Access Fund and The Breast Cancer Fund. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : To sign up for a local MS 150 Bike Tour in their community, interested riders may call 1-800-FIGHT-MS or visit www.nmss.org on the Web. To learn more about Clif Bar Inc., visit the company's Web site: www.clifbar.com |
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