Corporate Communications Aware of Podcasting but It is Rarely Used or Listened to, Says New Dallas/IABC Quick Poll.DALLAS -- More than 60 percent of communicators are aware of podcasting Recording a non-music audio broadcast (news, sports, discussion, etc.) in the MP3 format for playback in a digital music player. See podcast. , but haven't listened to one, with another 8 percent responding with, "What's a podcast (iPOD broadCAST) An audio broadcast that has been converted to an MP3 file or other audio file format for playback in a digital music player or computer. The "pod" in podcast was coined from "iPod," the predominant portable, digital music player, and although podcasts are ?". These top the latest quick poll results. The monthly online poll is conducted by the Dallas chapter of the International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries. Its headquarters are located in San Francisco, California, United States. (Dallas/IABC). The survey, which ran mid-March to mid-April, asked more than 300 communicators in Dallas the question, "How do you use podcasting?". Podcasting is a method of publishing files to the Internet, allowing users to subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; a feed and receive new files automatically by subscription, usually at no cost, and is used largely for audio files. This survey was also available to hundreds of communicators involved in IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community chapters throughout Texas, Colorado, Kansas, New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). and Oklahoma. The survey, which included 109 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. , says: --23 percent of respondents say they have listened--or have subscribed--to a podcast --61 percent of respondents say they have not listened to a podcast but are aware of them --8 percent said they or their company have published a podcast --Another 8 percent responded, "What is a podcast?" "This clearly shows that podcasting remains a communications tool for early adopters," said Roy Miller, president of Dallas/IABC. "It is surprising to see there are local organizations and individuals within Dallas/IABC--based on the 8 percent response--that are publishing podcasts." Some of the most popular podcasts for corporate communicators include "For Immediate Release: The Hobson and Holtz Report," "Spinfluencer" and "iPressRoom." These podcasts and more are easily found at www.podcastalley.com. The Dallas chapter of the International Association of Business Communicators conducts a monthly online Quick Poll on its Web site, www.dallasiabc.com, and invites communicators to respond to the poll. It is an interactive Web site feature that provides a timely snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure. (2) A saved copy of a file before it is updated. of what chapter members and other site visitors think about current issues and trends. Dallas/IABC (www.dallasiabc.com) is the professional communicator's choice for practical education, information and professional development. The not-for-profit association serves 300 members in North Texas representing hundreds of corporations, agencies, entrepreneurs and not-for-profit organizations. For more information, visit www.dallasiabc.com, or contact Roy Miller at 972-717-3500 x235, or via e-mail at rmiller@transsynergy.com. |
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