Corporate Blogging & Podcasting Featured at National Conference in Atlanta.ATLANTA -- Business Capital Edge today announced its newest conference for communications professionals. On January 30-31, 2007, Social Media 2007, will offer presentations and case studies from corporations and organizations that already have reaped the benefits of corporate blogging Writing Weblogs. See blog. and podcasting Recording a non-music audio broadcast (news, sports, discussion, etc.) in the MP3 format for playback in a digital music player. See podcast. . Social Media 2007 will be held at the InterContinental in·ter·con·ti·nen·tal adj. 1. Extending or taking place between or among continents: intercontinental exploration; intercontinental cooperation. 2. Buckhead Atlanta and is geared for communications, PR, and advertising professionals to better understand how to implement Social Media. During the course of the conference, attendees will learn how to achieve corporate buy-in Buy-In When an investor is forced to repurchase shares because the seller did not deliver the securities in a timely fashion, or did not deliver them at all. Notes: Those who fail to deliver the securities will be notified with a buy-in notice. to launch your social media program, discover the key steps and strategies for setting up and managing an effective blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. , how to market a blog/podcast internally and externally; and how to build the business case and demonstrate ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). from leading Social Media practitioners. Attendees will leave the conference with an understanding of how their organization can benefit from producing corporate media using Social Media tools. Social Media 2007 has an all-star line-up from leading organizations, including: IBM Southwest Airlines BEA Systems Inc. Scotiabank Johns Hopkins University School of Medicine Neal Gerber & Eisenberg Edelman BrandIntel Umbria Farrell Kramer Communications MobileCast Media, Inc. If you are a Communications Professional, this is exactly the sort of opportunity you have been seeking to learn all about implementing Social Media. Go to www.SocialMedia2007.com for more information or to register. |
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