Corporate Bet Fuels Web site Launch.

Business Editors/High-Tech Writers

ORLANDO, Fla.--(BUSINESS WIRE)--July 10, 2000

An office full of talented, twenty-something employees erupts as 23 year old Ted Murphy, MindComet President & CEO, strolls into the office with his laptop, a big smile and a bleached head. Datamax, a multinational company, commissioned MindComet to design, maintain and launch their Web site in under six weeks. In order to fuel his creative team, Murphy bargained to dye his hair blonde if his staff could accomplish the goal. The team, determined to publicly embarrass the somewhat reserved Murphy, pulled together in a series of all-night development sessions to ensure the site would be launched inside the aggressive timeline.

Orlando, Florida, based Datamax is a designer, manufacturer, and marketer of products for bar code labeling, including thermal on-demand printers and materials. Catering to an international clientele, their need for a worldwide interactive e-commerce site brought them to MindComet, a new media developer, two months ago. Datamax now boasts the top Web site in its industry (www.datamaxcorp.com). "Our creative expertise, coupled with the use of advanced technologies such as Flash multimedia and relational databases, allowed us to create a Web site that positions Datamax at the forefront of the Auto ID industry," remarked MindComet Integration Specialist, Andrew Watson.

"Our unique combination of technical and creative talent allowed us to design a site that functions as well as it looks," commented Design Technologist, Christopher Schmitt. "Our goal was to make this Web site attractive and useful for end users."

MindComet developed a custom content management system that enables Datamax to modify the Web site internally, as well as monitor the daily progress of the site. With such unique services, MindComet has landed such clients as IGN.com, Streaming Media Corporation, Snowball.com and YUPO. MindComet's prestigious client base has fueled its 1200% growth rate for the year.

After several weeks of sleepless nights and diligent determination, MindComet has condensed this four-month project into slightly over five weeks. "It was a little scary at first," admitted Douglas White, V.P. New Business, "but our team was charged and ready to meet the challenge...plus, I bribed them with food."

Since designing the Web site structure, developing the creative strategies for the site, and managing the project to meet the aggressive launch date, MindComet has been contracted to further maintain the site and develop other marketing materials.

"We know we have great products. We just needed a fresh creative vision to show the world market how great they are," Datamax Director of Marketing, Brett Cameron commented. "You can really see MindComet's enthusiasm in our Web site, and we couldn't have asked for more."

MindComet is a new media creative service provider specializing in immersive Internet solutions. MindComet provides the best in creative talent coupled with the latest in computer technology to produce unique Web sites, CD-ROMS and DVD-ROMS that consistently deliver results.