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Corporate America Supports Latino Political Empowerment; Fortune 500 Companies to Sponsor NALEO's 21st Annual Conference.



Business Editors/Political Writers

LOS ANGELES--(BUSINESS WIRE)--March 25, 2004

The National Association of Latino Elected and Appointed Officials National Association of Latino Elected and Appointed Officials (NALEO) was founded in 1976[1] by Edward R. Roybal as a non-profit organization, and created an educational fund that aims to empower Latinos to participate fully in the American political process, from  (NALEO NALEO National Association of Latino Elected Officials ) announced today that The Coca-Cola Company, Pfizer, State Farm, Univision and Washington Mutual “WaMu” redirects here. For the Washington, DC radio station, see WAMU.

Washington Mutual (or WaMu; NYSE: WM) is the United States' largest savings and loan association.
, among other companies, will be major sponsors at the organization's 21st Annual Conference to be held in Washington D.C. from June 24-26, 2004.

As the number of Latinos of voting age soared to more than 22 million from 1990 to 2000, Blue Chip companies are increasing their efforts to support Latinos becoming empowered in the American political process. Recognized as the official Latino Political Convention, NALEO's Annual Conference will provide a platform to President George W. Bush and presumptive pre·sump·tive  
adj.
1. Providing a reasonable basis for belief or acceptance.

2. Founded on probability or presumption.



pre·sump
 Democratic presidential candidate Senator John Kerry to address the nation's Latino leaders and acknowledge the significance of the Latino vote in the 2004 presidential election.

"Corporations are waking up to the reality of this market and are investing millions of dollars to support the leadership that represents a significant portion of voting America," said Arturo Vargas, NALEO's Executive Director. "The U.S. Latino community's ability to influence the course of our nation can no longer be ignored. With these partnerships we will be able to raise Latino issues from obscurity to the forefront for discussion."

"Through our partnership with NALEO, we have a tremendous opportunity to collaborate with leaders and policy makers in the Latino community to provide more access and better health care to Latino families in the U.S.," said Hannah Monserrate Elinson, Manager, Public Affairs, Pfizer Inc.

While the national non-Latino electorate has decreased in its voter participation from 1992 to 2000 by 4%, Latino voters have become a growing force, increasing their voter participation by 40%, from 3.7 million voters in 1992, to 5.9 million in 2000. NALEO hopes to continue accelerating that number and empower Latinos to vote and play a decisive role in the upcoming presidential election.

"Not only are Latinos proving pivotal in the voting booth, but they are also revitalizing the U.S. consumer market as never before, flexing their purchasing power Purchasing Power

1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase.

2.
 muscle by controlling more than $650 billion in spending power The power of legislatures to tax and spend.

Spending power is conferred to state and federal legislatures through their constitution. Judicial Review of legislative spending varies from state to state, but the law of federal spending informs courts in all states.
," said Rudy Beserra, Vice President, Corporate Latin Affairs, The Coca-Cola Company. The Coca-Cola Company has been a corporate sponsor of the NALEO Conference for 15 years.

Millennium and Presidential Sponsors confirmed to date include: Altria, The Coca-Cola Company, Freddie Mac Freddie Mac: see Federal Home Loan Mortgage Corporation. , Household, ING, New Century Financial Corporation, Nissan North America, Pfizer Inc., Southern California Edison Southern California Edison (or SCE Corp), the largest subsidiary of Edison International (NYSE: EIX), is the primary electricity supply company for much of Southern California. It provides 11 million people with electricity. , State Farm, Univision Communications, Inc. and Washington Mutual. Congressional, Gubernatorial and Mayoral Sponsors include: Ford Motor Company, General Motors, Hewlett Packard, MBNA MBNA Monument Builders of North America
MBNA Mercedes-Benz North America
MBNA Maryland Bank, National Association
MBNA Maryland Bank North America
MBNA Mount Baker Nurses Association (Bellingham, Washington) 
, Raytheon and RJ Reynolds.

About NALEO

NALEO is a nonpartisan membership organization whose constituency includes the nation's more than 6,000 elected and appointed Latino officials.
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Publication:Business Wire
Date:Mar 25, 2004
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