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Coronado Project Selects Plus Three's ARCOS Technology for Online Campaign; Organizations Team to Refocus Democratic Party on Hispanic Community.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Plus Three LP, ("Plus Three" or the "Company"), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced that the company has been selected by the Coronado Project to design, implement and manage its online presence. Key to this campaign is the launch of the Coronado Web Site at www.coronadoproject.com built on Plus Three's ARCOS ARCOS Automation of Reports and Consolidated Orders System (Drug Enforcement Administration)
ARCOS Americas Region Caribbean Optical-Ring System
ARCOS Automated Roster Callout System
ARCOS Area Cosine (trigonometry) 
 platform. Visitors to the site will be able to register to vote, access the Project's recent memo to the Democratic Party offering actions the party must take to ensure it does not remain the minority party for years to come, and sign up for future Project memos.

The Coronado Project was formed by leading Hispanic operatives to reengage the Democratic Party's interaction with minority groups including the Hispanic community. In "The Crossroads," its first open memo, sent to Party leaders, the Project challenges Democrats to develop stronger relationships with the Hispanic community and sets forth seven major changes the party must make to improve outreach. The basic tenet TENET. Which he holds. There are two ways of stating the tenure in an action of waste. The averment is either in the tenet and the tenuit; it has a reference to the time of the waste done, and not to the time of bringing the action.
     2.
 of the Project is that the African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race.  and Latino communities are the foundation for the Democratic Party's return to majority status.

"Since 1996, the Democratic Party has lost 28 percent of the Latino vote and if that trend continues, Democratic candidates for President will continue to lose," said Paul Rivera, Coronado Project member and senior political advisor for the 2004 Kerry-Edwards campaign. "As polarizing issues continue to confront our nation, Democrats must find new ways to improve their relationships with minority voters. While we are encouraged by Antonio Villaraigosa's recent mayoral victory, one victory does not a future make. The Democratic Party cannot continue to rely on 20th Century methods to engage Latino voters in 21st Century campaigns."

Plus Three is the leading provider of online marketing and fundraising services to large member organizations such as advocacy, non-profit, unions and political groups. Since its inception, the Company has been tapped by leading Democratic organizations and candidates to support their election efforts with highly targeted online campaigns. Online fundraising Online fundraising is the use of Internet-based technology, marketing and communication techniques by non-profit organizations to bring in revenue, frequently as donations.  took on added significance during the recent Presidential Election, as candidates capitalized on the medium to build widespread communities and attract donations. Through its reliance on Open Source software, Plus Three is able to reduce the cost of each dollar raised, maximizing the value of every donation.

"Plus Three's fundraising and get-out-the-vote work in the 2004 national campaign and other experience with other political clients gives us unique insight into the challenges facing Democrat leaders in their efforts to mobilize Latinos," said Juan Proano co-founder and president of Plus Three. "Recent plans announced by DNC DNC Democratic National Committee
DNC Democratic National Convention
DNC Do Not Call
DNC Delaware North Companies
DNC Domain Name Commissioner
DNC Direct Numerical Control
DNC Do Not Change
DNC Does Not Compute
DNC Digital Nautical Chart
 Chairman Howard Dean Howard Brush Dean III (born November 17, 1948) is an American politician and physician from the U.S. state of Vermont, and currently the chairman of the Democratic National Committee, the central organ of the Democratic Party at the national level.  to meet with Hispanic leaders across the country is an excellent start for reconnecting with Latinos one-to-one in their communities. However, Democrats need to fully understand the particular communication and generational hurdles that must be addressed when reaching out to Latinos. Plus Three's tools will help the Coronado Project educate their audience in the Democratic Party, while simultaneously providing a resource center for the Latino community."

ARCOS is built using Open Source, the world's most flexible and scalable software. Using Open Source provides three key differentiators that the company's clients value above all else - reliability, scalability and security. Open Source is also free from onerous licensing fees, enabling ARCOS users to constantly maximize the value of their investment while substantially reducing the cost of every donation. Built on this industry-leading open source platform is a complete suite of solutions that allow organizations to more effectively communicate with their constituents.

About Plus Three

Plus Three, LP has radically improved the way progressive organizations build constituent groups and online communities, and fundraise fund·raise or fund-raise also fund raise  
intr.v. fund·raised, fund·rais·ing, fund·rais·es
To engage in fundraising.

Verb 1.
 by giving them immediate access to contributors on a large scale. Plus Three has leveraged ARCOS to drive the unique process of "nano-giving" by enabling organizations to build dynamic online constituent communities with shared interests and values, direct targeted messages and appeals to them with laser focus, and stimulate donations and actions to support specific causes. Plus Three has three critical differentiators that have enabled the company to set record-breaking standards for online fundraising: ARCOS, the industry's most advanced technology built on highly flexible Open Source software; the Plus Three Strategic Marketing Methodology, rooted in decades of experience working in constituent marketing; and breakthrough creative with maximum audience appeal. World class non-profits and political organizations rely on Plus Three to forge lasting relationships, maximize small donor contributions and generate grass roots grass roots
pl.n. (used with a sing. or pl. verb)
1. People or society at a local level rather than at the center of major political activity. Often used with the.

2. The groundwork or source of something.
 support for their causes. Plus Three clients include the National Voting Rights Institute The National Voting Rights Institute (NVRI) [1] is a non-partisan, non-profit advocacy organization based in Boston, which describes itself as committed to making real the promise of American democracy that meaningful political participation and power should be , the AFL-CIO AFL-CIO: see American Federation of Labor and Congress of Industrial Organizations.
AFL-CIO
 in full American Federation of Labor-Congress of Industrial Organizations

U.S.
, Blaemire Communications, the Democratic National Committee, the Democratic Senatorial Campaign Committee The Democratic Senatorial Campaign Committee (DSCC) is the Democratic Hill committee for the United States Senate, working to elect Democrats to that body. Senator Jon Corzine of New Jersey was chair for the U.S. Senate election, 2004.  and the John Kerry Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  for President campaign.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:May 31, 2005
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