Corona Extra Becomes Fifth Largest Beer Worldwide.CHICAGO--(BUSINESS WIRE)--Aug. 24, 1998--The top imported beer in the U.S., Corona Corona, city, United States Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing. Extra, jumped from the 9th largest beer brand worldwide to the 5th position, based on a new industry report. Corona's worldwide sales are estimated at 16.6 million barrels, exceeding brands such as Skol, Antarctica Antarctica (ăntärk`tĭkə, –är`tĭkə), the fifth largest continent, c.5,500,000 sq mi (14,245,000 sq km), asymmetrically centered on the South Pole and almost entirely within the Antarctic Circle. and Heineken, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Impact's 1998 review of the U.S. beer market. "Corona's strong sales and marketing efforts in Mexico Mexico, city, Mexico Mexico or Mexico City, Span. Ciudad de México (Méjico), city (1990 pop. 8,236,960; 1991 met. area est. 20,899,000), central Mexico, capital and largest city of Mexico. and the U.S. have helped fuel the brand's solid worldwide growth," said Valentin Diez, Senior Vice President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sales and Marketing for Grupo Modelo Grupo Modelo is a large brewery in Mexico. It maintains a large part of the Mexican beer export market and produces top-selling imported beer in the United Kingdom, United States and Canada. , S.A. DE C.V., as he addressed the brand's U.S. importers. "We expect Corona's growth to continue thanks to the efforts of our importers, wholesalers and retailers worldwide; as well as consumers who appreciate Corona's unique taste and image." Corona's worldwide and U.S. sales are enjoying double-digit dou·ble-dig·it adj. Being between 10 and 99 percent: double-digit inflation. growth this year, according to Diez, who was in Chicago for the importer's meeting. "We are extremely pleased with Corona's strong U.S. growth, especially considering the overall U.S. beer market is relatively flat," he said. Corona Extra, Corona Light, Pacifico, Modelo Especial es·pe·cial adj. 1. Of special importance or significance; exceptional: an occasion of especial joy. 2. and Negra Modelo Negra Modelo, brewed by Grupo Modelo, is a Vienna lager first brewed in Mexico by Austrian immigrants. It was first sold on draft in 1926. Negra Modelo comes in an unusually shaped, wide brown bottle with a trademark Gold Label. beers are brewed and bottled by Grupo Modelo S.A. DE C.V. in Mexico and are imported into the western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River West Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century by Barton BARTON, old English law. The demesne land of a manor; a farm distinct from the mansion. Beers, Ltd., and in the eastern U.S. by The Gambrinus Company. -0-
TOP 10 BEER BRANDS WORLDWIDE
(Millions of Barrels)
Shipments
Rank Brand Brewer 1990 1995 1996 1997
---- ----- ------ ---- ---- ---- ----
1 Budweiser Anheuser-Busch, Inc. 50.5 42.8 42.5 42.7
2 Bud Light Anheuser-Busch, Inc. 11.9 18.5 21.1 23.3
3 Brahma Chopp Companhia Cervejaria 15.7 20.7 21.2 18.7
Brahma
4 Asahi Super Asahi Breweries, Ltd. 12.2 13.2 15.8 18.5
Dry
5 Corona Extra Grupo Modelo 9.0 13.2 14.9 16.6
6 Skol Companhia Cervejaria 5.1 10.0 11.0 16.5
Brahma
7 Antarctica Companhia Antarctica 16.9 16.0 16.0 16.4
Paulisla
8 Miller Lite Miller Brewing Co. 19.9 15.9 16.0 16.4
(Philip Morris)
9 Heineken Heineken NV 13.2 14.6 15.3 16.0
10 Coors Light Coors Brewing Co. 12.3 14.2 14.6 15.0
---- ---- ---- ----
TOTAL TOP 10 166.7 179.1 188.4 200.1
TOP 10 BEER BRANDS WORLDWIDE
Growth
Rate Percentage Change
Rank Brand Brewer 1990-1995 1995-1996 1996-1997
---- ----- ------ --------- --------- ---------
1 Budweiser Anheuser-Busch, Inc. -3.3% -0.7% 0.5%
2 Bud Light Anheuser-Busch, Inc. 9.2% 14.1% 10.4%
3 Brahma Chopp Companhia Cervejaria 5.7% 2.5% -12.0%
Brahma
4 Asahi Super Asahi Breweries, Ltd. 1.6% 20.1% 16.6%
Dry
5 Corona Extra Grupo Modelo 8.0% 12.5% 11.9%
6 Skol Companhia Cervejaria 14.5% 9.5% 50.4%
Brahma
7 Antarctica Companhia Antarctica -1.1% --- 2.5%
Paulisla
8 Miller Lite Miller Brewing Co. -4.4% 0.6% 2.5%
(Philip Morris)
9 Heineken Heineken NV 2.0% 4.7% 5.0%
10 Coors Light Coors Brewing Co. 2.9% 2.8% 2.7%
----- ----- -----
TOTAL TOP 10 1.5% 5.2% 6.2%
CONTACT: Barton Beers Ltd., Chicago
Bill Ligas, 312/346-9200
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