Corona Direct Deploys Teradata Active Data Warehouse; European Insurer Enhances Customer Retention, Improves Bottom-Line Results.DAYTON, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. & BRUSSELS -- Teradata, a division of NCR Corporation (company) NCR Corporation - Electronics company mainly active in the midrange server market. NCR was founded 1884 as National Cash Register Company. It joint the computer industry in th 1950s. (NYSE NYSE See: New York Stock Exchange :NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ), announced today that Corona Direct, the major auto, fire and funeral services direct insurance provider in Belgium, has deployed an active data warehouse to provide operational intelligence for its telephone customer service representatives who assist approximately 2.5 million customers and prospects. Until recently, data warehouses have traditionally been used for analysis of historical data to support long-range strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . Corona Direct is now using Teradata's active data warehouse that delivers strategic analysis to the back-office decision-makers while supporting fresh, operational intelligence to the front-line users. It leverages data to deliver active enterprise intelligence for better, faster decision-making. This capability is based on the data warehouse's ability to offer fast user access, high-system availability, event monitoring In computer science, event monitoring is the process of collecting, analyzing, and signalling event occurrences to subscribers such as operating system processes, active database rules as well as human operators. , integration within the enterprise, and ease of system management. "Corona Direct is innovating with Teradata's active data warehouse which helps customer service representatives to identify and quickly respond in near real time to customer needs," said Philippe Neyt, commercial director at Corona Direct. "The customer experience has been enhanced and customer retention has clearly improved, positively affecting the bottom line." To interface with Teradata, Corona Direct developed an in-house Windows-based software application known as Integrated Customer Engine (ICE). Approximately 100 Corona Direct customer service representatives use ICE to access a customer's basic data and their history with the company from all departments such as billing, claims and risk analysis, including customer service. With a single, up-to-date view of the customer's activities, the customer service representatives are able to swiftly and efficiently react to questions and proactively make personalized offers for new insurance products and services at competitive rates. "Corona Direct is an innovator because it is using its data warehouse to perform razor-sharp, near real-time analysis of customer data," said Gunther Roobaert, director of Teradata in Belgium. "The result is a deeper integration between business intelligence and business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets ." Corona Direct has been working with a Teradata warehouse since 1999. Previously, the company used its data warehouse for monthly strategic analyses in the back office, such as customer segmentations and forecasts for direct marketing actions, which helps reduce the cost of its direct marketing campaigns by 30 percent. About Corona Direct Corona Direct is a Belgian-based direct insurer and a subsidiary of the Belgian-French banking and insurance group Dexia and serves the Belgian market via the Internet, affinity policy writing and direct marketing. It offers individual insurance products, such as auto, fire and funeral services. The company was founded in 1931 as a traditional insurance company. In the early 1970s, it developed the niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. of direct insurance sales. Corona Direct employs 140 people. For more information: www.coronadirect.be. About Teradata Division Teradata (www.teradata.com), a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing See data warehouse. data warehousing - data warehouse , analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability. About NCR Corporation NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's Teradata(R) data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology(TM) that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 29,300 people worldwide. NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. |
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