Cornice Introduces 4GB Storage Element -- Enables Portable Multimedia Players with Increased Functionality at Lower System Costs; Small Form Factor Storage Innovator Sets a New Bar in Areal Density, Maintains Leadership in Durability and Affordability.LONGMONT, Colo. -- Cornice cornice (kôr`nĭs), molded or decorated projection that forms the crowning feature at the top of a building wall or other architectural element; specifically, the uppermost of the three principal members of the classic entablature, hence by Inc. -- an innovator in consumer storage solutions -- today announced a revolutionary new 4.0-gigabyte Storage Element (SE). This new product will allow OEMs to extend the functionality of the latest consumer electronics devices while offering revolutionary new features at shelf prices that can only be enabled by Cornice's unique low cost architecture. MP3 players A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats. , cell phones, personal video recorders See DVR. and GPS devices will all be immediately enhanced by this new SE. "The market is demanding increasing capability in ever smaller devices. iPods are becoming computers and computers are shrinking very rapidly. At the same time people still believe that small devices should be inexpensive and will not accept devices that aren't reliable," said Rob Enderle Rob Enderle, founder of the Enderle Group, is a consultant, writer, and widely quoted technical and legal analyst in the information technology industry. Microsoft, Advanced Micro Devices, the SCO Group, IBM, Hewlett-Packard, and Dell are (or have been) among his clients. , principal analyst for the Enderle Group. "The ideal capacity for most of these devices, today, is 4.0-gigabytes because it provides the best balance between capacity and manageability. Currently Cornice makes the most reliable product with this capacity that can fit in a sub $199 device and that combination gives them a serious advantage in this emerging market." Cornice's unique architecture lowers cost by using only one side of the disk and removing components not needed in small portable electronic devices. At 4.0-gigabytes on one side, Cornice remains firmly in the leadership position for storage density. "The CE market has clearly demonstrated the demand for affordable, high capacity storage in small packages with incomparable (mathematics) incomparable - Two elements a, b of a set are incomparable under some relation <= if neither a <= b, nor b <= a. growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. in hard drive-enabled MP3 players, mobile phones, and other pocket-able electronics," said Camillo Martino, Cornice's new president and chief executive officer. "Having shipped millions of components into multimedia and cellular products, Cornice now has the broadest design expertise in the industry and with the launch of a whole new set of unique features beyond just capacity, is poised to lead the way in moving the industry to smarter and more capable storage." Durable Devices for Today's Active Lifestyle Cornice technology ensures that consumer electronics devices will provide continuous and uninterrupted playback even during today's most active lifestyles. The new Cornice 4.0-gigabyte SE is protected by Cornice's second-generation ruggedness design, Crash Guard II(TM), and can withstand excessive shaking, extreme drops, and other abuse without skipping, stopping, or crashing. Crash Guard II(TM) consists of: Active Latch -- When dropped, the most common damage to a hard drive occurs when the head scrapes across the surface of the disk (not unlike the needle scratching across an old vinyl LP record when the turntable A playback machine for vinyl phonograph records, which were a major music distribution medium throughout the 20th century. The turntable contains a rotating platter to hold and spin the disc and an arm that holds a cartridge and needle (stylus). was bumped). Cornice not only removes the head from the disk, but also securely locks it in place with an active latch mechanism whenever the drive is not actively seeking data. Skip Control -- Hard drives are going places they have never been before -- jogging jogging Aerobic exercise involving running at an easy pace. Jogging (1967) by Bill Bowerman and W.E. Harris boosted jogging's popularity for fitness, weight loss, and stress relief. , 4-wheel driving, skydiving skydiving Sport of jumping from an airplane at a moderate altitude (e.g., 6,000 ft [1,800 m]) and executing various body maneuvers before pulling the rip cord of a parachute. Competitive events include jumping for style, landing with accuracy, and performing in teams (e.g. -- and are expected to operate even with excessive and repetitive motion. Cornice designed the SE from the ground up to withstand the most extreme conditions while providing continuous playback without skipping or restarting. Drop Safe -- The newest feature in the Crash Guard family allows the SE to actually sense being dropped. This means that even if the SE is in the middle of reading or writing data to the disk, it can immediately react and place the head safety under the active latch well before the unit actually strikes the ground. Since its initial launch in 2003, Cornice has driven innovation and achieved first-to-market status in five separate categories -- the mobile phone, digital video camera, pocket-able digital audio, personal storage (USB stick It typically refers to a flash-based USB drive, but may refer to a USB-based device that performs some other function such as a wireless adapter. See USB drive. storage), and GPS markets with customers such as Archos, Garmin, Philips, Rio, Samsung and Sony. Pricing and Availability The 4.0-gigabyte SE with Crash Guard II technology will be available in July 2005 at $65 per unit in quantities of 10,000. About Cornice Cornice Inc. is the leading innovator in consumer storage solutions that enable a new generation of pocket-able consumer electronic devices for the world's foremost brand-name manufacturers. The Cornice Storage Element (SE) is durable, integrated personal storage that brings new levels of durability and content capacity to these devices. The Cornice SE is built into a wide variety of consumer products, including mobile phones, MP3 players, personal video recorders, GPS devices and portable storage products. Cornice customers consist of the world's leading consumer electronics manufacturers. Privately held, Cornice is headquartered in Longmont, Colorado The City of Longmont is a home rule municipality located in Boulder County and Weld County, Colorado, United States. Longmont is the 13th most populous city in the State of Colorado. The word "Longmont" comes from Longs Peak, a prominent mountain named for explorer Stephen H. , with integration centers in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Japan and Taiwan. Visit Cornice at http://www.corniceco.com/. |
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