Cornice Enters a Strategic Partnership with Fujitsu on Joint Development of 1.8-Inch Consumer Electronics Drives.LONGMONT, Colo. -- Cornice cornice (kôr`nĭs), molded or decorated projection that forms the crowning feature at the top of a building wall or other architectural element; specifically, the uppermost of the three principal members of the classic entablature, hence by Inc. -- an innovator in consumer storage solutions -- today announced the launch of a strategic development project with Fujitsu Limited, a leading provider of customer-focused IT and communications solutions for the global marketplace. This joint development will focus on a new line of consumer electronic-focused hard drives to fulfill the growing audio/video portable storage market. With the expanding popularity of portable video players A handheld device that plays videos. The term may refer to lightweight flash-based or hard disk-based MP4 players that download video content from a computer or to heavier, but still very portable, devices that play DVDs. See portable DVD player, Portable Media Center and portable media player. and other digitally distributed content, this strong alliance provides the platform for fast market expansion. The development goal is to start mass production of a 1.8-inch product by mid-2007. Included in this partnership is a specific IP sharing arrangement required for the project. The jointly developed HDD (Hard Disk Drive) See hard disk and HDD caddy. HDD - hard disk drive product line will serve fast-growing consumer electronics markets such as portable music players See digital music player and Portable Media Center. , video players, and ultra-portable notebooks with small but extremely high capacity storage. The combination of Fujitsu's longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective expertise in developing 2.5-inch HDDs and Cornice's innovation and experience in developing compact hard drives for consumer electronics devices is expected to provide the fastest time to market for a new high-quality product set. This line, which will use multi-platter perpendicular recording A method of digital recording on a magnetic disk in which the bits are in a vertical arrangement instead of horizontal in order to take up less space. Also called "vertical recording," perpendicular recording is expected to materialize with areal densities exceeding 200 gigabits per technology, will feature Cornice's durability, ruggedness, and low-power consumption. "The 1.8-inch CE market is a very fast growing segment and we see tremendous growth opportunities within it," said Camillo Martino, Cornice's president and chief executive officer. "Rarely are the skillsets of two companies so well aligned -- Cornice has served the consumer electronics market since its beginning and has a product offering uniquely suited to portable electronics; and Fujitsu is a world leader in high-quality hard disk drives for the computer world." "Cornice has proven to be a successful innovator and player in the small form-factor consumer electronics storage market," said Hironobu Nishikori, storage product group senior vice president, Fujitsu Limited. "We are eager to begin our joint partnership and to provide the industry with an optimal 1.8-inch storage solution." Cornice will immediately begin hiring development engineers in the Longmont, Colo., area for this joint development project. To enable the fastest time to market, the best technologies from each company will be shared and merged into an optimal CE Storage solution. Cornice's existing storage line, a one-inch storage product, is a natural fit for the pocket-able consumer electronics market needs, offering both the thinnest and smallest available storage solution, important for compact-sized mobile phones, and the extreme durability of Crash Guard(TM) technology, which is crucial for the end consumer. Cornice's drives are able to withstand even the most extreme abuses of the CE environment, such as accidental drops or excessive physical activities, without skipping, stopping or corrupting data. About Cornice Cornice Inc. is the leading innovator in consumer storage solutions that enable a new generation of pocket-able consumer electronic devices for the world's foremost brand-name manufacturers. The one-inch Cornice storage solutions are durable, integrated personal storage that brings new levels of ruggedness and content capacity to these devices. Cornice storage is built into a wide variety of consumer products, including mobile phones, MP3 players A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats. , personal video recorders See DVR. , GPS devices and portable storage products. Cornice customers consist of the world's leading consumer electronics manufacturers. Privately held, Cornice is headquartered in Longmont, Colorado The City of Longmont is a home rule municipality located in Boulder County and Weld County, Colorado, United States. Longmont is the 13th most populous city in the State of Colorado. The word "Longmont" comes from Longs Peak, a prominent mountain named for explorer Stephen H. , with integration centers in Europe, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Japan, Korea and Taiwan. Visit Cornice at http://www.corniceco.com/. |
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