CornerHardware.com Selects GERS Solutions; ``Pure Play'' Retailer Will Use GERS Tools to Improve Efficiency and Build Business.Business Editors and High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--Oct. 31, 2000 CornerHardware.com, a leading Internet provider Internet provider - Internet Service Provider of home improvement products and services, has selected GERS Retail Systems to provide enterprise-wide software solutions for the "pure play" retailer. As a startup company The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. with a relatively small technical staff, CornerHardware.com was looking to integrate various system components and functionality, with a single vendor responsible for that integration. After considering several of the leading providers of business solutions, and even building a "best of breed" solution, CornerHardware.com purchased the licensing rights for the GERS Electronic Retail Enterprise, including Enterprise1 for merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , distribution and financials; and CustomerDirect for e-commerce order management, fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. , and customer service. "CornerHardware.com selected GERS because we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. an integrated retail solution to handle back office processing, specifically in the areas of order management, accounting, and merchandising," said Ken Hite, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. of CornerHardware.com. "We felt that GERS offered the best combination of functionality with a retail focus at a very competitive price." "We've invested a tremendous amount of hours and expertise in developing a highly scalable, flexible solution that meets the unique needs of `pure play' retailers," said Jim Henderson
GERS' Electronic Retail Enterprise solutions are capable of integrating the entire enterprise, from the consumer demand chain through the supply chain. CustomerDirect and Enterprise1 provide the foundation for the Electronic Retail Enterprise. CustomerDirect provides complete e-commerce, order management, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , and customer service applications, with dynamic pick/pack/ship fulfillment and delivery applications to guarantee a consistent brand experience throughout the entire order lifecycle. Enterprise1, a combination of powerful enterprise applications, includes merchandising, distribution, and financial management modules that electronically enable the entire enterprise to optimize optimize - optimisation the customer experience and maximize return on investment. "Our principal goal with GERS is to improve efficiency and expand our business," added Hite. "One of the key functions we are focused on is integrating the ability to source products for a single customer order from multiple vendors and making it transparent to the customer. We're hoping to greatly improve this process with CustomerDirect, and seamlessly integrate many new specialty vendors into our product line, greatly enhancing our product offering." San Francisco-based CornerHardware.com is a leading retailer of home improvement products and services on the Internet, catering to do-it-yourself, buy-it-yourself, and professional customers. The site offers original content including How-To articles and Buyer's Guides as well as free advice from home improvement experts, via 24-7 real-time online chat, telephone, and e-mail. The company coaches customers through all aspects of their home improvement project, marrying the knowledgeable service and attention of the old-fashioned corner hardware store with the Internet's benefits of selection, speed, and convenience. SmartMoney.com recognized CornerHardware.com as "The Best Home Improvement Site" on the Internet. With 26 years of experience and over 400 installations worldwide, GERS Retail Systems is a leading supplier of enterprise-wide software solutions for the business-to-consumer marketplace. The GERS Electronic Retail Enterprise includes mission-critical transaction management applications for Web commerce and store-based retailing. Additionally, GERS provides fully integrated corporate office applications for merchandise replenishment replenishment the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography. and allocation, distribution center management, and financial control. Integral to the GERS solution set are Business Intelligence applications for predictive modeling and decision support, and Workflow Automation See workflow. applications for maximizing productivity across the enterprise. For more information about GERS products and services, visit www.gers.com. |
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