CornerHardware.com Partners With ShopTok To Offer Collaborative Online Support for Home Improvement Customers.Business/High-Tech Editors and Home Improvement Writers SAN FRANCISCO--(BUSINESS WIRE)--Feb. 29, 2000 TokBoards Application Builds Brand Loyalty, Drives Online Sales and Enhances Customer Support by Providing a Forum for Online Shoppers To Interact With One Another CornerHardware.com(SM), the leading home improvement destination on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , today announced its partnership with ShopTok(TM), the leader in hosted selling and customer support solutions for e-merchants. Under terms of the partnership, ShopTok will integrate TokBoards, a unique collaborative application in its platform of online selling and support solutions, onto CornerHardware.com's Web site. By providing a forum for do-it-yourself do-it-your·self adj. Of, relating to, or designed to be done by an amateur or as a hobby: do-it-yourself home repairs; a do-it-yourself sailboat kit. and professional home improvement customers to interact with one another, ShopTok enables CornerHardware.com to build brand loyalty, drive online sales, and provide an enhanced level of customer support. "From the start we identified premier customer service as a key to our success," said Peter Hunt, president and COO (Cell Of Origin) See mobile positioning. , CornerHardware.com. "This includes not just ensuring easy access to products and reliable delivery, but guidance on what tools to buy and project advice from home improvement experts. ShopTok's collaborative platform is a key component of our strategy because it personalizes the online shopping experience while making it a more natural, human, and interactive process." ShopTok's TokBoards is an easily integrated application that consists of a compelling front-end front-end adj. 1. Of or relating to the initial phase of a project: a front-end investment. 2. Of or relating to the forward parts of a vehicle: a front-end alignment. communications interface that encourages CornerHardware.com's shoppers to interact with one another through an e-commerce-enabled message board system. Shoppers can post questions, tips, and word-of-mouth recommendations about CornerHardware.com products. "With TokBoards, CornerHardware.com is fully utilizing the interactive potential of the Web to easily and efficiently deliver unmatched customer service, provide proprietary expert advice, and foster online community," commented Melinda Melinda - ["Melinda: Linda with Multiple Tuple Spaces", S. Hupfer, <hupfer-susanne@yale.edu> YALEU/DCS/RR-766, Yale U Feb 1990]. Cuthbert, chief executive officer, ShopTok. "TokBoards allows CornerHardware.com to take the traditional concept of online community one step further by linking natural online shopping conversation directly to the buy button. The result is a win-win outcome for the merchant and the shoppers." About ShopTok ShopTok (San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif.) is the leader in hosted online selling and shopper support solutions. The company was founded in 1998 by seasoned Internet veterans from Yahoo!, USWeb/CKS, HotWired, Organic, Mitsubishi, and Foote, Cone & Belding. By linking a rich set of best-of-breed collaborative online sales and support applications to a powerful data-mining engine, ShopTok's premiere platform offers merchants the opportunity to integrate shopper information across multiple interaction points. By leveraging current session data to provide a more personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. shopping and selling experience, ShopTok's platform boosts online revenue and improves customer satisfaction. ShopTok is privately held and backed by leading venture firms Dynafund, Vanguard Vanguard Any of three unmanned U.S. experimental satellites. Vanguard I (1958), the second U.S. satellite placed in orbit around Earth (after Explorer 1), was a tiny 3.25-lb (1.47-kg) sphere with two radio transmitters. , and Forrest, Binkley & Brown. Additional information about ShopTok can be found at http://www.shoptok.com. About CornerHardware.com Founded in early 1999, CornerHardware.com is the leading home improvement destination on the Internet for the do-it-yourself, buy-it-yourself and professional customers. It will provide home improvement help and advice, hardware, tools, lighting, plumbing plumbing, piping systems inside buildings for water supply and sewage. The Romans had a highly developed plumbing system; water was brought to Rome by aqueducts and distributed to homes in lead pipes—hence the name plumbing from the Latin word plumbum and electrical supplies, housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. and other related goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . CornerHardware.com proposes to marry the personal relationship, service and attention of the traditional neighborhood CornerHardware.com store with the benefits of online retailing -- selection, speed and convenience. |
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