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Corn + Water + Paper = a Revolutionary Eco-Friendly Coffee Cup.


WATERBURY, Vt. & MEMPHIS Memphis, city, ancient Egypt
Memphis (mĕm`fĭs), ancient city of Egypt, capital of the Old Kingdom (c.3100–c.2258 B.C.), at the apex of the Nile delta and 12 mi (18 km) from Cairo.
, Tenn. -- Green Mountain Coffee Roasters Green Mountain Coffee Roasters is a publicly-traded brand of coffee based at Waterbury in the U.S. state of Vermont. The brand specializes in organic, fair-trade, and specialty gourmet coffees. Keurig is wholly owned subsidiary of Green Mountain Coffee Roasters, Inc. , International Paper Unveil Break-through Cup

Green Mountain Coffee Roasters and International Paper today launched the only all-natural paper hot beverage cup available in consumer outlets nationwide. In a conventional cup, the inner surface is lined with a petroleum-based plastic to prevent leaking. The cup unveiled today is lined with a bio-plastic made from a renewable resource--corn. After use, and under the proper conditions, it will break down into water, carbon dioxide carbon dioxide, chemical compound, CO2, a colorless, odorless, tasteless gas that is about one and one-half times as dense as air under ordinary conditions of temperature and pressure.  and organic matter.

"For 25 years, we've said that we craft our coffee with care. Now our cups are crafted just as carefully," said T.J. Whalen, vice president of marketing for Green Mountain Coffee Roasters. "These cups, made from fully renewable resources, are part of our corporate commitment to environmental stewardship The integration and application of environmental values into the military mission in order to sustain readiness, improve quality of life, strengthen civil relations, and preserve valuable natural resources. ."

"Consumers will notice no difference as they enjoy coffee with this cup--but the environment will," said Austin Lance, VP/GM Foodservice Business of International Paper. "It's the first in what will be a series of ecotainer(TM) products that reflect our company's concern for the environmental footprint we leave behind."

The two companies have been working on the revolutionary cup for more than a year, including a blind market trial of nearly five million cups. Not only does the cup feature an eco-friendly liner, but the material used to create the lining is manufactured in a greenhouse-gas-neutral environment.

"Converting to this cup will mean that we consume nearly a quarter of a million pounds less of non-renewable petrochemical materials every year," said GMCR's Paul Comey, VP, Environmental Affairs. "That's why we think this is such a revolutionary eco-friendly cup."

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Details, interviews, photos, b-roll: Contact Sanda Pecina (202) 367-1622 specina@akerpartners.com.

Green Mountain Coffee Roasters Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: GMCR GMCR Green Mountain Coffee Roasters, Inc
GMCR Grants Management Common Rule
) was recently ranked No. 1 on the Business Ethics business ethics, the study and evaluation of decision making by businesses according to moral concepts and judgments. Ethical questions range from practical, narrowly defined issues, such as a company's obligation to be honest with its customers, to broader social  list of "100 Best Corporate Citizens." A leader in the specialty coffee industry, it offers more than 100 selections (including Fair Trade Certified, organic coffees) that sell under the Green Mountain Coffee Roasters(R) and Newman's Own(R) Organics brands. More than 2.5 million cups of Green Mountain Coffee Roasters coffee are sold daily. The company annually donates at least 5 percent of pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com.

International Paper (NYSE NYSE

See: New York Stock Exchange
: IP), which is headquartered in the U.S., has been a leader in the forest products industry for more than 100 years. The company is committed to environmental, economic and social sustainability, and has a long-standing policy of using no wood from endangered forests. Visit www.InternationalPaper.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 12, 2006
Words:425
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