Corio Chooses Market-Touch; Hosted Sales and Marketing Effectiveness Solution to Support Growing Mobile Sales Force.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--March 6, 2000 Market-Touch Corporation, the leading provider of award-winning Sales and Marketing Effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). Systems, today announced an enterprise-wide, multi-year contract with Corio, Inc. Corio chose Market-Touch to support the demands associated with an expanding sales force in a rapidly growing marketplace. The Market-Touch sales and marketing effectiveness application suite will help Corio rapidly ramp up Ramp Up To increase a company's operations in anticipation of increased demand. Notes: A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product. See also: Demand, Economies of Scale new sales reps and deliver consistent customized messaging across the sales and marketing enterprise. Market-Touch will help Corio's sales force quickly access critical marketing information from a central location so they can effectively convey the best message - at the appropriate time -- to each prospect based on the customer's unique business needs. In addition, Market-Touch will help reps to differentiate themselves from other competitors in a deal, develop a sales strategy, and instantly create highly personalized selling documents. Corio, a leading Application Service Provider (ASP), provides integrated application solutions over a secure network for a monthly fee. Corio's integrated suite features BroadVision, Changepoint, Cognos, CommerceOne, E.piphany, Microsoft, PeopleSoft, SAP and Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. applications. Corio will deploy Market-Touch to their mobile field sales and telesales team with long range plans of using the solution to serve its channel partners as well as international sales offices. "In this dynamic ASP market, our business model is constantly changing and new competitors emerge daily. We needed a system that could adapt to these changes and give our sales force the tools they need, when they need them," said Kirk Krappe, senior vice president of global markets at Corio. "Each of our customers have unique needs. Corio required a more efficient system to manage and deliver all of the necessary products, services and competitive information involved in the marketing and sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . The Market-Touch solution will help us better position our products and services and personalize information on demand. Market-Touch is a valuable enabler for us." "We are excited to be working work with Corio," said Jim Campbell
Jim Campbell (born April 3, 1973 in Worcester, Massachusetts) is an American ice hockey player. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Market-Touch. "As the early leaders in the red-hot ASP space, Corio is redefining the software industry. Corio recognizes that Market-Touch will accelerate their leadership position and competitive advantage. We are pleased to be partnered with the leader in the ASP market. As the next generation of solution providers, both of our companies are paving the way for the future of software." About Market-Touch Corporation Market-Touch designs, develops and markets award-winning Sales and Marketing Effectiveness Systems. The Market-Touch products have been designed to help businesses increase sales and marketing efficiency and improve customer relationships. The Market-Touch SC Suite of front office products includes Market-Touch SC 2.0, for context-sensitive competitive positioning information and on demand sales document personalization; InContext, for unassisted lead qualification, education, and routing; Validator, for capturing customer endorsements and feedback; and Architect Enterprise 2.5, for DataGem authoring and management. A Business Service Provider (BSP BSP Bromsulphalein, a dye used in the study of liver function. See also sulfobromophthalein clearance test. ), Market-Touch delivers its product line to customers as a convenient low-risk, hosted service. Market-Touch provides it services to market leaders such as Lucent Technologies, Clarify, Corio and Hyperion Solutions Hyperion Solutions Corporation is a business performance management software company, located in Santa Clara, California, USA. Many of its products are targeted at the Business Intelligence and Business performance management market. . Backed by Norwest Venture Partners, Market-Touch Corporation (www.market-touch.com) is located at 120 Montgomery Street Montgomery Street is a north-south thoroughfare in San Francisco, California, in the United States. It runs about 16 blocks from the Telegraph Hill neighborhood south through downtown, terminating at Market Street. , Suite 250, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif. 94104. Phone: (415) 421-2390. Fax: (415) 421-2395. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion