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Corgi USA Selects National Motor Museum for Direct Marketing.


CHICAGO -- Corgi corgi: see Cardigan Welsh corgi; Pembroke Welsh corgi.  USA, a subsidiary of Zindart Limited (Nasdaq:ZNDT), has awarded the National Motor Museum Mint (NMMM NMMM Navy Maintenance & Material Management ) an exclusive three-year agreement for the direct marketing and distribution of the Corgi line of precision die-cast collectible products.

The new marketing relationship gives Corgi USA an established direct-to-consumer mechanism to build brand awareness and sales for the company's line of die-cast collectible vehicles in the U.S. marketplace, supplementing the company's existing distribution channels.

NMMM has developed highly responsive direct response capabilities to target both very large and specialty niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 using a testing and rollout approach that features dynamic offer presentations, powerful copy and graphic design incorporating direct mail, print space, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  and broadcast media.

"We are convinced our association with NMMM will re-establish the awareness of the Corgi brand in the U.S. as well as reduce expenses," said George Volanakis, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Corgi Classics. "After evaluating our current operation, we decided that it made sense to turn over the company's direct to consumer business to the professionals. This will allow the company to focus on our collector business and entering the mass-market channel with unique toys and collectibles. We are pleased with the high-quality personnel NMMM brings to building the Corgi brand in the direct area."

The National Motor Museum Mint has more than two million customers and has grown its business to more than $30 million in sales annually in just the last five years.

"We consider our association with Corgi USA to be one of the most exciting and rewarding relationships that we have taken on during our rapid and highly profitable growth period," said Martin Lipset, founder. "Corgi gives to The National Motor Museum Mint the greatest array of tools and dies for future promotions that we have ever seen. We expect that our relationship with such a high-quality and trusted brand will help both companies skyrocket sky·rock·et  
n.
A firework that ascends high into the air where it explodes in a brilliant cascade of flares and starlike sparks.

intr. & tr.v.
 sales and profits quickly."

About Zindart

Zindart Limited is a global manufacturer, supplying a wide range of plastic, die-cast and paper products, both under its own brands and for large consumer products companies.

Zindart's operating divisions include Corgi Classics Limited Corgi Cars was launched in 1956 as a new range of die cast toy model cars by Mettoy Playcraft LTD, the toy car company founded in 1936. These new toy cars were soon a huge hit because at the time they were the only toy cars on the market that included transparent plastic windows, , based in the UK, Corgi USA, located in Chicago and Zindart Manufacturing, based in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . Corgi die-cast replica items are sold through retail channels in the United Kingdom, where Corgi holds a large share of its market, and in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Zindart Manufacturing provides both product design and quality turnkey manufacturing for well-known multi-national companies that offer branded products requiring rapid, high-volume delivery.

Founded in 1978, Zindart is based in Hong Kong with offices in the United States and the United Kingdom.

Certain statements in this release are forward-looking, including statements regarding potential transactions involving Zindart's Corgi Classics subsidiary. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated. Such risks and uncertainties include, in addition to those discussed above and without limitation, changes in market demand for Zindart's products, changes in economic conditions, dependence on certain customers and other risks described in the company's annual report on Form 20-F for the fiscal year ended March 31, 2004. The company undertakes no obligation to revise these forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 to reflect subsequent events or circumstances.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9HONG
Date:Oct 6, 2004
Words:538
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