Corgi Classics Secures Dedicated Space at FAO Schwarz.Business Editors CHICAGO--(BUSINESS WIRE)--April 23, 2001 Corgi Classics Limited Corgi Cars was launched in 1956 as a new range of die cast toy model cars by Mettoy Playcraft LTD, the toy car company founded in 1936. These new toy cars were soon a huge hit because at the time they were the only toy cars on the market that included transparent plastic windows, ("Corgi corgi: see Cardigan Welsh corgi; Pembroke Welsh corgi. ") and FAO FAO, n See Food and Agriculture Organization. Schwarz have signed a cooperative merchandising agreement calling for an allotment of dedicated space in three more FAO Schwarz stores -- New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- where custom-made fixtures will house Corgi Classics die-cast replica collectibles. Pat Hannon, senior buyer, FAO Schwarz, believes Corgi's expanded presence in three of the largest stores operated by the leading toy retailer is a positive move for both companies. "When you take quality products such as Corgi's die-cast replicas and feature them prominently, you create an opportunity to reach a new audience or collector that may have overlooked these products in the past," Hannon said. "Certainly, we've been impressed with the interest we've begun to see developing for Corgi products in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and want to be part of the evolution of the line. And pairing with a brand like Corgi is good for FAO Schwarz." The move to dedicated space in three more retail outlets is a direct result of the success Corgi Classics models have had in the Chicago flagship FAO Schwarz store since fall 2000. In the Chicago store, the collectibles are located in a fixture at the entrance of the third floor vehicle section where FAO Schwarz merchandises more than 40 Corgi models. Corgi Vice President John Dunkel believes the company's partnership with FAO Schwarz can only strengthen the brand. "Our presence and dedicated space in FAO Schwarz establishes a definitive presence in the U.S. collectible and toy landscape," said Dunkel. "This is key for Corgi U.S. as we pursue and hope to quickly establish the level of market share currently enjoyed by Corgi's U.K. division." About FAO Schwarz FAO Schwarz, founded in 1862, is the premier specialty toy retailer in the United States. The company continues its tradition of providing unique and trend-setting merchandise to toy enthusiasts from around the world. FAO Schwarz currently operates 42 stores across the United States, including flagship stores in Chicago, Las Vegas, New York, Orlando and San Francisco. For more information about FAO Schwarz or to shop online, visit the company's Web site at http://www.fao.com. About Corgi Classics Corgi Classics Limited is an operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock. of Zindart Limited (Nasdaq:ZNDT). The Corgi brand was born in 1956 and is recognized worldwide as a collectible icon with a strong British pedigree. Precision crafted Corgi Classics die-cast replica scale models have captured the imagination of millions of children who never outgrow outgrow verb To change the relationship with a condition or structure by dint of ↑ age or size; while children outgrow clothing, and certain behaviors, they rarely outgrow diseases–eg, asthma them as well as collectors worldwide. The Corgi line is an expanding fleet of authentic, intricately detailed aviation, trucking, fire engines, transportation and specialty vehicles. More information on Corgi collectibles is available on the Corgi Web site (www.corgiclassics.com). For more information about Zindart Limited, see the company's Web site at www.zindart.com. Certain statements in this release are forward-looking, including statements regarding the timing of sales and anticipated market acceptance of marketing initiatives and new products. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated. Such risks and uncertainties include, in addition to those discussed above and without limitation, changes in market demand for Corgi Classics Limited's products, changes in economic conditions, dependence on certain customers and other risks described in Zindart Limited's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended March 31, 2000. Neither Corgi Classics Limited nor Zindart Limited undertakes any obligation to revise these forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. to reflect subsequent events or circumstances. Note to Editors: Corgi Classics Limited is a trademark and registered trademark of Zindart Manufacturing. Other marks referenced herein are the property of their respective owners. |
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