Coreography Introduces Proven Sales Lead Generation Program Using Targeted Web Seminars.

Business Editors/High-Tech Writers

LOS GATOS, Calif.--(BUSINESS WIRE)--Oct. 24, 2002

Coreography LLC, a turnkey solutions provider that leverages webcasts and web seminars to improve a company's communication, training, collaboration and e-marketing capability, is introducing customized lead generation programs using web seminars and web casts. With its combination of e-marketing consulting and creative services, software products and proven web techniques, Coreography helps small and large companies generate solid sales leads and revenue from web seminars and webcasts for a very low cost per lead.

"Web seminars and webcasts are proving cost-effective for lead generation and should be an important part of any marketing strategy. Our focus is helping enterprises achieve the maximum return on their web seminar investment by using best practices," said Bill Hopps, founder and managing partner of Coreography. "New technologies used by Coreography actually lower the delivery cost of these programs, creating opportunities for more audience segmentation and making web seminars affordable for even smaller companies."

Coreography was established to help companies plan and execute web events that result in demonstrable sales and revenue. Its services and products allow companies to maximize their investment in websites and web programs.

"Web casts and web seminars are a proven means of getting highly qualified sales leads for a lower cost than any other marketing method. But typically, they are not used to their full potential," said Hopps. "We can fill in the gaps by actually developing and executing the right web seminar and follow-up programs, or by helping the in-house staff do the production, execution and follow-up. Either way, the result is lower marketing costs and more revenue."

Coreography handles all aspects of web events from conception to execution and follow-up. Its services include:

-- Customized eMarketing Strategy and Objectives - Designing an eMarketing strategy using web seminars and programs that target desired customers.

-- Demand Generation - Creating demand and increased participation in the web event by acquiring the right mailing lists, implementing a compelling event marketing program and optimizing companies' landing pages for search engines.

-- Tracking - Providing tracking and reporting capabilities for websites, email campaigns, and web events.

-- Project Management - Providing complete coordination of the entire web event, including presenters, vendors, technology and web seminar service providers.

-- Production - Offering creative assistance with slides, scripts and overall development of event presentation.

-- Post-Event Analysis - Analyzing results based on specific corporate objectives, evaluating the event's success and making recommendations for future events.

-- Seminar Delivery - Coordinates speakers, assistants, seminar and teleconferencing providers.

Coreography LLC is a turnkey solutions provider that leverages webcasts and web seminars to improve business communication, training, collaboration and e-marketing capability. Using a combination of consulting, software and services, Coreography creates and executes web seminars and web casts that generate solid sales leads as part of an overall targeted sales and marketing program. Coreography can either offer a complete solution, developing entire web events from strategy to sales, or it can work with a company to offer any or all of its services individually. Located in the Silicon Valley, Coreography's telephone number is 408-348-1522. The company's website is www.coreography.com.