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Corel Corporation Aligns Sales Force To Fuel Growth Strategy; Diversified Sales Approach Designed to Increase Company's Presence & Revenues in Target Markets.


Business Editors

OTTAWA--(BUSINESS WIRE)--June 3, 2002

Corel Corporation (company) Corel Corporation - A software publisher best known for the CorelDraw application. Founded in June 1985 by Dr. Michael Cowpland, Corel Corporation was originally a systems integration company.  (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CORL CORL Corel Corporation (stock symbol)
CORL Coalition of Reef Lovers
CORL capital outlay revenue limit
CORL change-orientated reflective listening (psychotherapy)
CORL Central Ontario Ringette League
) (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:COR.) today announced that its sales force has been aligned to increase the company's presence in its target markets and fuel its growth strategy.

The new sales force is structured to fully support and service the three customer profiles targeted by the company - home and small business customers, creative professionals and enterprise customers. With this new structure in place, Corel Corporation has diversified its sales approach to better serve the needs of new and existing customers around the globe. This customer-focused strategy has been applied in all of the company's major markets.

"We are very pleased to officially unveil Corel's new sales organization. We are confident this new structure will enable the sales team greater ability to make considerable gains in the company's chosen markets," said Gary J. Klembara, executive vice-president of sales at Corel Corporation. "Corel has traditionally enjoyed a significant retail presence and solid relationships with its channel and distribution partners. This will continue to be a key priority for the sales group. In addition, we have established several new teams, including a partner sales group, whose primary objective is to forge stronger relationships with corporate, government and academic accounts, as well as an enterprise sales unit, capitalizing on the enterprise-level sales expertise we've amassed through our recent acquisitions of SoftQuad and Micrografx. Our enterprise sales team, working in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem"
tandem
 with our new professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  group, is chiefly responsible for the successful adoption of our deepwhite solutions among enterprise clients.

"All of the changes to our sales organization reflect the company's ongoing efforts to connect with customers and partners through vehicles which cater directly to their needs. We recognize that we have a diverse portfolio of customers. Through this alignment, we are ensuring that customers are able to access our products and services through their preferred means."

The company's new sales organization is divided into three main groups:
-- Distribution & Reseller Sales Group: Currently the core sales channel for
Corel's home and small business product line, this area continues to assume a
central role in the company's sales strategy. Corel continues to provide strong
support for its channel partners and programs by operating a dedicated hotline
(1-877-VAR-HELP) to address the specific needs of value-added resellers.

-- Partner Sales Group: This team focuses its sales efforts on key accounts in
the federal, state and local government, as well as the corporate and academic
communities.

-- Enterprise Sales Group: This team is dedicated to serving the needs of
enterprise clients through the company's recently-launched deepwhite(TM)
division.


In addition, Corel Corporation has established a new professional services group, which is tightly integrated within the sales force to deliver custom solutions and support for enterprise, government and academic clients. The professional services team provides customers with a range of services, including needs analysis, integration, training, deployment and support.

The company has also established a new telesales telesales
Noun

the selling of a commodity or service by telephone

telesales nplteleventas fpl

telesales npl
 group, providing direct contact with smaller accounts and other end-users primarily through telephone support. For more information on Corel's telesales group, please call 1-877-OK-COREL.

About Corel Corporation

Founded in 1985, Corel Corporation (www.corel.com) is a leading technology company that offers three major brands of software - Corel, procreate pro·cre·ate
v.
1. To beget and conceive offspring; to reproduce.

2. To produce or create; originate.



pro
(TM) and deepwhite(TM) - tailored to distinct customer profiles. With its headquarters in Ottawa, Canada, Corel's common stock trades on the Nasdaq Stock Market Nasdaq stock market

The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies.
 under the symbol CORL and on the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 under the symbol COR.http://www.corel.com/

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 as defined by the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, involving the company's expectations about future financial results and other matters. These statements reflect management's current forecast of certain aspects of the company's future business. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results of operations to differ materially from historical results or current expectations. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate" and similar expressions identify forward-looking statements. Risk factors include shifts in customer demand, product shipment schedules, product mix, competitive products and pricing, technological shifts and other variables. Readers are referred to Corel's most recent reports filed with the Securities and Exchange Commission for a more complete discussion of the other risks and uncertainties. The factors underlying forecasts are dynamic and subject to change. As a result, forecasts speak only as of the date they are given and do not necessarily reflect the company's outlook at any other point in time. The company does not undertake to update or review these forward-looking statements.

(C) 2002 Corel Corporation. All rights reserved. Corel, deepwhite and the Corel logo are trademarks or registered trademarks of Corel Corporation and/or its subsidiaries. All other product, font font
 or typeface or type family

Assortment or set of type (alphanumeric characters used for printing), all of one coherent style. Before the advent of computers, fonts were expressed in cast metal that was used as a template for printing.
 and company names and logos are trademarks or registered trademarks of their respective companies.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 3, 2002
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