Corechange Names Jeffrey Spotts as Executive Vice President of Marketing; Former Ardent Executive Brings 20 Years of Experience to e-Business Access Framework Provider.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Jan. 3, 2001 Corechange, Inc., a global provider of e-business access framework software, announced today that Jeffrey Spotts has joined the company as executive vice president of marketing. The addition of Mr. Spotts will help Corechange accelerate its worldwide marketing efforts around the expansion of its product line and global presence. Mr. Spotts will be responsible for overseeing product marketing, channel marketing, strategic messaging, branding, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and advertising. "Jeff's background shows proven ability in developing global marketing campaigns and positioning companies firmly in the e-business and enterprise portal See corporate portal. arenas," said Ulf Arnetz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of Corechange, Inc. "Jeff's extensive knowledge of marketing, coupled with his technical expertise and relationship building skills, will help him to build a strong marketing presence as well as make him become a key member of Corechange's executive team." Most recently, Mr. Spotts served as vice president of marketing and business development at Teloquent Communications, a provider of customer interaction center software. Previously, Mr. Spotts was vice president of corporate marketing at Ardent Software, where he was a member of the management team that successfully repositioned the company into a supplier of data integration solutions for e-business, data warehousing and enterprise portals, culminating in a merger with Informix. Mr. Spotts also held a series of progressively more responsible sales and marketing positions at Stratus Computer. Mr. Spotts began his career as a software developer and is a graduate of Pennsylvania State University Pennsylvania State University, main campus at University Park, State College; land-grant and state supported; coeducational; chartered 1855, opened 1859 as Farmers' High School. . About Corechange Corechange, Inc. delivers next generation e-business access framework solutions enabling partners and suppliers (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business ), consumers (B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. ) and employees (B2E B2E Business to Employee B2E Business to Enterprise ) to transact real-time business from wired and wireless devices. Corechange's business-to-mobile (B2M B2M Boyz to Men B2M Back to Mom's B2M Business to Machine (TM)) technology is embedded in the Coreport(TM) family of products. Coreport's true role-based e-business access frameworks are platform independent and tailored to meet your professional responsibilities and personal preferences. The company lists a roster of more than 120 customers who are positioned in verticals throughout the global economy. Founded in 1996, Corechange is based in Boston, Massachusetts, with offices strategically situated throughout North America, Europe and Asia. For further information, please go to www.corechange.com. |
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