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CoreTrac's Customer Momentum Explodes in 2003: A Bright Spot in Tech Market.

Business Editors/High-Tech Writers

AUSTIN Austin.

1 City (1990 pop. 21,907), seat of Mower co., SE Minn., on the Cedar River, near the Iowa line; inc. 1868. The commercial and industrial center of a rich farm region, it is noted as home to the Hormel meatpacking company, whose Spam Town museum
, Texas--(BUSINESS WIRE)--Jan. 13, 2004

Simple and Affordable CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  Solution for Community Banks and

Credit Unions to Propel Growth of Austin Company Through 2004

CoreTrac Inc. (www.coretrac.com), a provider of browser-based customer relationship management (CRM) solutions for community financial institutions, today reported strong growth for year-end 2003, adding 16 new customers and increasing sales by 313 percent over 2002.

"Under today's challenging economic conditions, the banking sector is increasingly competitive. Long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 customer retention and development of new revenue sources are critical, so community banks and credit unions need to maintain a personal touch while understanding and meeting their individual customers' financial needs," says Chris Ney, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CoreTrac Inc. "ResourceOne is tailor-made to allow the entire community bank or credit union -- from retail to loans to investments to insurance -- to have a complete picture of the specific needs of their customers and the overall relationship. Our phenomenal growth is the result of fulfilling the strong need for a simple and affordable CRM designed specifically for financial institutions and the way they do business."

In December 2003 alone, CoreTrac added five new customers. First California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  Bank, Mechanics Bank The Mechanics Bank, founded in 1905, is a financial service company based in the San Francisco Bay Area. The bank has $2.644 billion in assets and 33 branches in Contra Costa, Alameda, San Francisco, Sacramento, Napa, El Dorado, Marin, and Placer Counties. , and three independent banks owned by Texas First Financial Group all signed deals to implement CoreTrac's ResourceOne (R1) solution. R1 is a browser-based CRM solution that allows community financial institutions to track leads and referrals; recommend products based on customer demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. ; set employee goals and accurately measure performance; create institutional, branch and individual reports; and integrate multiple sources of data for a complete picture of the customer relationship.

"Texas First Bank's new strategic plan includes higher standards for customer management and, as a result, improved customer retention. ResourceOne will develop a single resource for our bank and insurance agency. It will provide more information in a single key stroke than we ever thought possible," says Texas First Bank President Chris Doyle
For the cinematographer based in Asia, see Christopher Doyle.


Chris Doyle is a multi-media artist who lives in New York. His major public projects have included LEAP, presented by Creative Time in Columbus Circle (2000) and Commutable, presented by
. "With superior customer information we can easily develop and work leads, track the progress and provide final results. It will help move our sales culture to the next level."

Some of CoreTrac's nationwide new or renewing banks and credit unions include:

    --  OmniBank (Houston, Texas)
    --  Credit Union of New Jersey (Ewing, N.J.)
    --  NorthBay Bancorp (Napa, Calif.)
    --  Pacific Western Bank, a subsidiary of Community Bancshares
        (Santa Fe Springs, Calif.)
    --  Montecito Bank and Trust (Santa Barbara, Calif.)
    --  Heartland Bank (Gahanna, Ohio)
    --  Member One Federal Credit Union (Roanoke, Va.)
    --  The Savings Bank of Danbury (Danbury, Conn.)
    --  First Northern Bank (Dixon, Calif.)
    --  Cuyamaca Bank (Santee, Calif.)
    --  Texas Gulf Bank, (Freeport, Texas)
    --  Village Bank & Trust (Lakeway, Texas)


As a result of its growth, the company has relocated re·lo·cate  
v. re·lo·cat·ed, re·lo·cat·ing, re·lo·cates

v.tr.
To move to or establish in a new place: relocated the business.

v.intr.
 to a new, larger headquarters in Austin, and has increased its number of employees by 40 percent in the last 12 months.

About CoreTrac

CoreTrac Inc. is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market
close corporation, closed corporation, private corporation
 headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable Customer Relationship Management (CRM) solution to community financial institutions.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 13, 2004
Words:493
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