CoreGear Inks Licensing Deal for Its Xip3 Jacket Based on Hasbro's TRANSFORMERS Brand.Unique Xip3 Multi-Function Jacket To Premier at the Licensing Show, 2007 NEW PALTZ, N.Y. -- CoreGear, which is already taking the sportswear industry by storm with its innovative Xip3, the world's first triple-function outdoor jacket, announces an agreement with HPG HPG human pituitary gonadotropin. , the licensing division of Hasbro, Inc., (NYSE NYSE See: New York Stock Exchange : HAS) for the TRANSFORMERS brand, as excitement builds toward the July 3rd premiere of the live-action TRANSFORMERS movie from DreamWorks Pictures and Paramount Pictures. The special TRANSFORMERS edition of the Xip3 jacket is scheduled to be available to coincide with the late-fall DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. release of the TRANSFORMERS movie. Xip3 instantly converts from a jacket into a backpack and even into a pillow for, among other purposes, comfy seating at the big game - all with a simple pull of a zipper zipper Device for binding the edges of an opening, as on a garment or a bag. A zipper consists of two strips of material with metal or plastic teeth along the edges, and a sliding piece that interlocks the teeth when moved in one direction and separates them again when moved ! "The TRANSFORMERS brand name is an industry powerhouse that we believe will soon reach new heights with the opening of the much anticipated live-action movie. It's a perfect match for the new Xip3, which, as the world's first triple-function jacket, is quite an amazing powerhouse itself! We are very excited about this arrangement with HPG," said Michael Block, CoreGear's Director of Marketing. "CoreGear has truly embraced the TRANSFORMERS brand essence of 'more than meets with the eye' with their Xip3 jacket," said Tom Klusaritz, Vice President of Licensing for HPG. "The jacket will give TRANSFORMERS fans a fashionable, innovative way to bring the changeability change·a·ble adj. 1. Liable to change; capricious: changeable weather. 2. Being such that alteration is possible: changeable behavior. 3. of TRANSFORMERS robots with them where ever they go." The TRANSFORMERS brand has enjoyed wide-ranging success at retail over the past twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. . Buzz for TRANSFORMERS continues to build leading up to the July 3rd movie premiere date. Promotional partners on the film include Pepsi, GM and Kraft's Lunchables brand Available in men's, women's and kid's sizes, the quick-change Xip3 jacket is the perfect centerpiece for any sportswear collection and a head-turning fashion-statement. What makes Xip3 such a stunning development in outerwear is its ability to become a backpack while maintaining all storage capacity, and even a self-contained pillow, with one suede-soft side and a nanosphere side -- perfect for raucous spillage at any game. Xip3's ability to convert itself through the magic of zippers has propelled the jacket into a worldwide phenomenon. Xip3 is available in men's and women's sizes (S through XL) for $495 MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) , and in kid's sizes (6 through 14) for $395 MSRP. For more information and a sneak peek at the TRANSFORMERS Jacket concept, please visit www.xip3.com. Product samples will make their debut at the Licensing Show June 19 - 21, 2007. About HPG HPG, the licensing division of Hasbro, Inc. (NYSE: HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround consumers of all ages worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP Littlest Pet Shop is a toy product that developed into an animated television series from Sunbow Productions and Creativite et Developpement that debuted in 1995. It follows the lives of a group of five miniature animals, each about the size of a rat. , MY LITTLE PONY, MONOPOLY, G.I. JOE G.I. Joe any American soldier. [Am. Military Slang: Misc.] See : Soldiering , TONKA and PLAYSKOOL. |
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