CoreBrand Hires Brand Naming Expert to Expand Naming Services.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Global brand development and management firm, CoreBrand, announced today that it is expanding its brand naming service Software that converts a name into a physical address on a network. It is similar to someone looking up a phone number in a telephone book by first and last name. Providing "logical" to "physical" conversion, a naming service can be thought of as a White Pages or Yellow Pages directory behind a recognized authority on corporate and product naming. Heading up this line of business is Barry Cowan, PhD, who joins the firm's New York office as Brand Director in charge of naming services. As Brand Director, Dr. Cowan will be responsible for developing CoreBrand's naming practice. He will work with clients to devise naming strategies, create naming systems and develop corporate and product names. Dr. Cowan brings 12 years of brand management and naming experience to CoreBrand. Most recently, he spent five years as naming and brand manager at Cisco Systems. Before Cisco, Dr. Cowan worked at naming consultancy Master-McNeil and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm Porter-Novelli. His clients included HP, Sun Microsystems, Volvo and SFMOMA SFMOMA San Francisco Museum of Modern Art . Dr. Cowan earned his PhD in Linguistics from the University of Hawaii (body, education) University of Hawaii - A University spread over 10 campuses on 4 islands throughout the state. http://hawaii.edu/uhinfo.html. See also Aloha, Aloha Net. . His dissertation was on the subject of corporate names. "Naming is one of the most important elements in the branding process. A name must instantly communicate the essence of the company or product and the distinct emotional connection between the brand and its audiences," says CoreBrand CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Jim Gregory. "Names live on long after an ad campaign, tagline or even a corporate identity, which makes selecting the right name all the more important. And, since many of our clients are doing business globally, the challenges around naming can be incredibly complex. Barry's knowledge and experience make him a perfect fit to lead our efforts to expand our naming practice." CoreBrand is a global brand development and management firm that specializes in helping companies measure, understand, craft and express their corporate brands. The company offers industry-leading brand metrics, strategy and corporate identity design services. Working with many of the largest and best-known brands in the world, CoreBrand has offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. ; Stamford, CT; and Tokyo. |
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