CoreBrand Enters into Strategic Partnership; CoreBrand announces partnership with Lucid Brands.STAMFORD, Conn. -- CoreBrand has begun a partnership with Lucid 1. LUCID - Early query language, ca. 1965, System Development Corp, Santa Monica, CA. [Sammet 1969, p.701]. 2. LUCID - A family of dataflow languages descended from ISWIM, lazy but first-order. Ashcroft & Wadge <wwadge@csr.uvic.ca>, 1981. Brands to expand its range of strategic services and complement its already extensive brand analytics and creative capabilities. Founded in 2005 by Scott Lerman, Lucid Brands is dedicated to helping companies form and maintain the strong brands necessary to recruit and retain better employees, boost earnings and grow business. Before founding Lucid Brands, Mr. Lerman led two of the world's foremost brand consultancies. During his 17 years at Siegel & Gale he held a range of senior positions, including president. In 2001 he was named president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Enterprise IG, America. "We are incredibly excited to forge a partnership with Lucid Brands," says Karl Barnhart, Managing Director at CoreBrand. "I've known Scott for more than 15 years. He's a true leader in the field of corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. and will be a terrific complement to the world-class services at CoreBrand." Mr. Lerman is also eager to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the synergies between the two companies saying, "Lucid Brands' working partnership with CoreBrand enables both firms to deliver a greater depth of experience and resources -- and that further enhances the value we create for our clients," he said. About CoreBrand CoreBrand is a global brand strategy and communications firm that specializes in helping companies measure, understand, craft and express their corporate brands. Headquartered in Stamford, Connecticut Stamford is a city in Fairfield County, Connecticut, United States. According to 2006 Census Bureau estimates, the population of the city is 119,261, making it the fourth largest city in the state. , with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Tokyo, the company works with many of the largest and best-known brands in the world. About Lucid Brands Lucid Brands was founded by Scott Lerman in 2005 to help companies navigate critical moments in the creation, transition, and extension of their brands. His unusually broad and deep expertise in brand consulting, design, and implementation, comes from over two decades as a strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns , creative director, and manager. For more information, visit www.lucidbrands.com. |
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