Printer Friendly
The Free Library
4,489,875 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Corcoran cover boy Henry gives a boost to direct mail.


Henry the dog is a new face in New York City's residential real estate -- literally. You may recognize him from The Corcoran Group mailings, bearing his thought, "I'm Henry and oh, how I love our neighborhood!"

Henry isn't the only person being recognized from the mailing. The Corcoran Group's broker team of Lisa Roberts and Nancy Nixon are also getting noticed. After opening the envelope, people see their mailing, which features their pictures, making them more easily recognizable when Henry is around.

"I was in the park one day and a woman said to me, "Henry is a poster boy! And you must he Lisa," said Lisa Roberts of The Corcoran Group, who is also Henry's owner. "It's great because now I'm a name and a profession, instead of just a face at the end of the leash," said Roberts.

Roberts and Nixon wanted to personalize their mailings and make them more interesting. So they put a photograph of Henry on the upper left-hand corner of the envelope, hoping to peak people's curiosities about what was inside.

The response has been encouraging: Nixon and Roberts are getting six times the response rate of other typical mailings.

"Henry has sparked a lot of interest for us," said Nixon. "Not only are we increasing our business, but Henry is getting lots of attention from people who recognize him from the envelope. He loves it."
COPYRIGHT 2000 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 5, 2000
Words:232
Previous Article:Butt huts calming the fury between puffers and pink lungs.(Brief Article)
Next Article:Corrections.(Correction Notice)
Topics:



Related Articles
Gronich, Stuckey win Most Ingenious Deal. (Dan J. Gronich, James P. Stuckey, 1991 Henry Hart Rice Award for The Most Ingenious Deal of the Year)
The internet: Meet the new marketplace.(Corcoran.com)(Brief Article)
Ain't misbehavin': Fido goes to Corcoran's finishing school.(passing co-op board interviewws)(Brief Article)
eCorcoran program is honored.(Charles Olson of Corcoran Group Inc.)(Brief Article)
Manhattan townhouse sales booming.(Brief Article)(Statistical Data Included)
Corcoran.com resulting in more sales. (Technology).(Brief Article)
Corcoran group expansion aimed at second-home market.(Residential)(Brief Article)
Corcoran at center of broker controversy.
Corcoran Group.(appointed Terence Thomas )(Brief Article)
Top dealmakers lauded at annual gala.

Terms of use | Copyright © 2008 Farlex, Inc. | Feedback | For webmasters | Submit articles