CorVirtus Unveils Proven, Values-Based Growth Strategy for American Business; 20-year Consulting Practice Proves Corporate Character Drives Profit and Growth.

COLORADO SPRINGS, Colo. -- For the past 20 years, under the name of DeCotiisErhard, Inc., the newly named CorVirtus(TM) -- Latin for "core values" -- has served successful corporations like Outback Steakhouse, Inc., IBM, Blockbuster, and Royal Caribbean Cruise Lines, and helped leaders grow their businesses through values, vision and character. Based on years of research, CorVirtus announced today they have developed a growth strategy that proves establishing a corporate vision based on core values embraced by employees ensures financial success and growth.

"In a decade marred by corporate malfeasance, the strategy of developing and maintaining an ethical corporate culture has become one of paramount importance to the American business landscape," says Tom DeCotiis, CorVirtus co-founder and CEO. "CorVirtus has been guiding enterprises in a range of industries to achieve market dominance on the premise that corporate success is driven by people who can live out corporate values."

Through CorVirtus' full complement of consulting services and proprietary operating tools, enterprises can now have a competitive edge over companies stuck in the old business model that dictates that profit is the first, and only, consideration. One business process called Visioneering(TM), helps corporate leaders articulate the company's true values and beliefs, allowing them to establish a consistent corporate character and make their vision operational through CorVirtus' training, hiring systems, performance measurement and experience surveys.

"The problem that we've found in a majority of enterprises is one of near-sighted goal setting methods," says David Hyatt, CorVirtus vice president and partner. "Many companies will merely set a financial goal -- often through cost-cutting rather than sustained operational improvement -- and then scramble to meet it. We call this right-to-left goal setting. Our approach is managing left-to-right, built upon a foundation of core values. In this approach, leaders align their business philosophies with their internal and external stakeholders to create meaning and value around the essence of the brand. The financial rewards will follow."

The key to success for any organization is rooted in its people. Employees who feel valued generate greater profit, and dissatisfied employees lead to costly turnover. A CorVirtus customer in the hospitality industry with more than 650 units, looked at same-sales units that managed left to right in all aspects compared to units that did not follow this thinking. The business units managing left to right experienced 64 percent less employee turnover, 26 percent greater cash flow, and 42 percent more profit before taxes as compared to the other units.

Another study demonstrated how one company saved millions annually by reducing employee turnover, after the implementation of CorVirtus' Visioneering strategy and Inside-Out Branding(TM). "A customer with 65,000 employees calculated they saved $16 million annually in reduced employee turnover in business units with high vision implementation versus business units with low vision implementation," says Hyatt. CorVirtus has numerous other studies which deliver the same result: When corporations hire people with the capacity to live out the company's vision and when core values are then taught to those employees, they stay and perform at greater levels.

Companies have achieved remarkable results with CorVirtus in terms of increased revenues, lower employee turnover, managed growth, increased customer loyalty that have led to higher market share, and brand differentiation. One such company is Outback Steakhouse, Inc., which began working with CorVirtus 15 years ago, when it had only a handful of restaurants. Today, this corporation is posting revenues of more than $3.2 billion.

"CorVirtus led us through the Visioneering process that culminated in the Principles and Beliefs that have provided our people with the foundation and leadership to grow and guide our company on its successful journey," says Chris Sullivan, Outback Steakhouse Chairman of the Board. "They were the driving force behind this Visioneering process and are still a valued and critical contributor to our success."

Through its work on behalf of customers representing various industries, CorVirtus has demonstrated that its unique and proven approaches work. Moving forward, the organization plans to show that its solutions are viable for any enterprise committed to a high standard of corporate character and seeking managed growth.

Built on two decades of experience and proven success, CorVirtus(TM) is a leader in enterprise growth solutions. Distinguished by values-driven strategies, CorVirtus(TM) offers comprehensive and proven approaches to creating competitive velocity to propel an enterprise to greater performance, growth, and profit.

On the Web: www.corvirtus.com