CorNet Catalyst Selected by McNeil Consumer Products To Automate Professional Sales Force.STROUDSBURG, Pa.--(BUSINESS WIRE)--Aug. 24, 1998--CorNet International, Ltd., an innovation leader of process-oriented sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. (SFA See sales force automation. SFA - Sales Force Automation ) software and services to the Fortune 500, Monday announced its selection by McNeil Consumer Products Company, the world's leading maker of over-the-counter (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). ) pain relievers, to provide a complete SFA solution for McNeil's domestic sales professionals. McNeil will implement CorNet Catalyst, a highly configurable, 32-bit laptop-based SFA solution, to automate the OTC and prescriptive (Rx) drug detailing and sampling activities of McNeil's professional and hospital sales forces. Catalyst will enable McNeil, which promotes, among other products, Tylenol(R), Motrin(R) IB, Imodium(R) Advanced, Pepcid(R) AC and Nicotrol(R) Inhaler inhaler /in·hal·er/ (in-hal´er) 1. an apparatus for administering vapor or volatilized medications by inhalation. 2. ventilator (2). in·hal·er n. , to implement real-time and data-driven strategic and tactical sales plans for the domestic market. Via call reporting, relationship management, territory and account profiling, and robust front-end and back-end In their most general meanings, the terms front end and back end refer to the initial and the end stages of a process flow. These terms acquire more special meanings in particular areas. report generation, Catalyst will enable McNeil to optimize its sales resources throughout the U.S. for maximum product pull-through. McNeil chose CorNet over other industry vendors based on the tremendously flexible architecture of Catalyst, the complete support service offering, CorNet's ability to rapidly define, develop, and deliver a full SFA system through the use of it's rapid application development (RAD) tools, and the functionality of CorNet Catalyst HQ Administration Center. As the size and needs of the McNeil sales force grow, Catalyst will provide the scalability and extensibility to support the McNeil enterprise into the next millennium. In addition to implementing Catalyst and its related toolkits, McNeil will also utilize CorNet's four main service divisions: Educational Services, Help Desk Services, Hardware Services and Data Center Operations. Unlike other industry solutions that force organizations to seek support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services from several separate vendors, CorNet offers a complete technology and service infrastructure. The unification of services and technology enable CorNet to deliver higher levels of service quality and, ultimately, higher client satisfaction. Process-Tailored CorNet Catalyst is a suite of process-oriented, technology-enabled selling solutions for large, enterprise-wide strategic sales environments. From identifying and prioritizing opportunities, to initial contact tracking and product promotion, to contract negotiation and product delivery, to post-sale services and long-term customer retention, CorNet Catalyst supports the entire Customer Relationship Management cycle. By integrating individual sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. and management systems, CorNet Catalyst empowers organizations with a true competitive advantage. CorNet Catalyst surpasses the limitations of other "template-driven" applications through its unique ability to assimilate existing business models -- discarding the necessity to adapt existing workflows to the technology. "Leveraging the client-centric nature of our organization, as well as our leading technology tools, CorNet will define, develop, deliver and support a tailored solution for McNeil by November," said John B. Kennedy, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , CorNet International Ltd. "Creating a tailored solution within this incredibly short timeframe was once considered quite aggressive - with our technology, we now consider it the norm." About McNeil Consumer Products McNeil Consumer Products Company is a member of the Johnson & Johnson Family of Companies and is headquartered in Fort Washington Fort Washington, military post during the American Revolution, situated on the highest point of Manhattan island, New York City, overlooking the Hudson River opposite Fort Lee, N.J. , Pa. Johnson & Johnson is the world's largest and most comprehensive manufacturer of health care products. About CorNet International Founded in 1986, CorNet offers Technology-Enabled Selling (TES TES Times Educational Supplement (publication) TES The Elder Scrolls (series of computer games) TES Thermal Emission Spectrometer TES Teaching Every Student TES Thermal Energy Storage ) software systems and support services -- expanding on traditional Sales Force Automation (SFA) solutions -- to a variety of industries including health care, business-to-business and consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ). CorNet Catalyst, considered by certain industry analysts to be the most technologically advanced software package in the marketplace, is a 32-bit, Windows 95(R) and Windows NT(R) compatible TES solution that integrates into existing client/server and legacy system architectures -- automating, tracking, planning and directing the entire sales process. CorNet Voyager is the first WinCE 2.0 sales force automation solution for Palm-size PCs. CorNet TES solutions are used by Fortune 500 companies including Apothecon, Astra USA Inc., Boehringer Ingelheim Pharmaceuticals, Bracco Diagnostics, Bristol-Myers Squibb Company (BMS BMS abbr. Bachelor of Marine Science ), Eisai, FedEx, GD Searle (a division of Monsanto), McNeil Consumer Products (a division of Johnson & Johnson), Pasteur Merieux Connaught, Westwood Squibb, and Wyeth-Ayerst (a division of American Home Products). CorNet is headquartered at 701 Main Street, Stroudsburg, Pa. 18360. Further information can be obtained from CorNet at Tel. 717/420-0800, Fax 717/420-0818, e-mail corinfo@cornetltd.com or by visiting www.cornetltd.com.
CONTACT: CorNet International Ltd.
Michael Brazukas, 717/420-0800 x4847
brazukam@cornetltd.com
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