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Copa Toyota Libertadores Final Sets Another Record-Breaking Nielsen Rating for Spanish-Language Cable Network Fox Sports En Espanol.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Impressions and Household Numbers Are Up from Last Year's Telecast

Building on the past success of its Copa Toyota Libertadores soccer coverage, Fox Sports en Espanol outperformed last year's telecast by delivering a 6.5 Nielsen household coverage rating for the July 1 final match between Colombian underdog Once Caldas Corporación Deportiva Once Caldas, usually known simply as Once Caldas, is a Colombian football (soccer) team, based in Manizales. They were the surprise winners of Copa Libertadores in 2004, mainly due to the performances of Juan Carlos Henao and Jhon Viáfara.  and defending champion defending champion n (SPORT) → defensor/a m/f del título

defending champion n (Sport) → champion(ne) en titre

 Boca Juniors of Argentina. This year's bigger rating resulted in a 16% increase in household coverage rating over last year's championship final telecast, which weighed in with a 5.6 household coverage rating.

Thanks to Fox Sports en Espanol's solid distribution growth over the past year, household impressions were up 68%, a significant increase over last year's final telecast. This year, 193,000 households tuned in to watch Once Caldas's stunning victory, compared to the 115,000 households that tuned in during the July 2, 2003 telecast of Boca's win over Santos of Brazil, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen Media Research.

"Our household numbers clearly demonstrate that our audience thirsts for good, quality, competitive Latin American soccer," stated Tom Maney, Senior Vice President of Advertising Sales for Fox Sports en Espanol. "Advertisers recognize this too, and see the relative value of our soccer properties compared to other sports programming being offered on Spanish-language cable television. We expect to build on this year's success and sell out our entire inventory for Copa Toyota Libertadores in 2005."

While Mexican league The Mexican League may refer to one of two major baseball leagues in Mexico. The Liga Mexicana de Beisbol (English: Mexican League) is a summer AAA-level baseball minor league.  soccer enjoys a large following in the U.S., the Copa Toyota Libertadores in 2004 proved its enormous appeal as one of the most prestigious and revered soccer competitions in the world, due to the compelling level of competitive play from top Latin American club teams that participate. The Copa Libertadores final captured more households, 193,000 versus 153,000, than Galavision's Mexican League semifinal on June 2, 2004, and also nabbed 33% more households than Galavision's Mexican League quarterfinal on May 27, 2004 that reached 145,000 households.

Mexican team Santos Laguna and Club America competed in this year's Libertadores competition and reached the Round of 16 before being eliminated. Next year's competition will feature, for the first time ever, berths for three Mexican club teams, who will be determined in January 2005 in the InterLiga qualifying tournament to be televised exclusively live for the second consecutive year on Fox Sports en Espanol.

Fox Sports en Espanol is available through affiliated cable systems and through DIRECTV and Dish Network satellite providers. Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst, Fox Sports International Fox Sports International is an international sports programming and production entity housed within the Fox Networks Group, one of the major operating units within Fox Entertainment Group and News Corporation.  (owned by Fox Entertainment Group (NYSE NYSE

See: New York Stock Exchange
:FOX) and News Corporation (NYSE:NWS NWS National Weather Service
NWS Naval Weapons Station
NWS New World Symphony
NWS Nuclear Weapon State
NWS Not Work Safe
NWS National Watercolor Society
NWS North Warning System
NWS Nose Wheel Steering
NWS National Waste Strategy (UK) 
)), and Liberty Media Corporation. For programming information about Fox Sports en Espanol visit fse.yahoo.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 15, 2004
Words:467
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