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Copa Nissan Sudamericana Nets Significant Year-to-Year Ratings Growth for Fox Sports en Espanol; Quarterfinal Match Play Begins Tuesday, October 18.


LOS ANGELES -- On the heels of its most successful Copa Toyota Libertadores season to date, Fox Sports en Espanol announced today that ratings for its exclusive Spanish-language telecasts of the Copa Nissan Sudamericana continue to heat up, fueled by the popularity of first-time tournament participants from Mexico.

"We're very pleased with the performance of Copa Nissan Sudamericana so far this season," said David Sternberg, executive vice president and general manager of Fox Sports en Espanol. "The addition of Mexican teams to this year's tournament has clearly struck a chord with our viewers and promises to deliver even stronger ratings through the final rounds."

According to Nielsen Media Research, through two action-packed rounds encompassing 52 games, the 2005 Copa Nissan Sudamericana has thus far delivered extraordinary increases for Fox Sports en Espanol over last year's tournament across all the key demos, including Men 18-34 (+467%), Adults 18-34 (+400%), Men 18-49 (+1,000%), and Adults 18-49 (+514%).

Two second-round matches featuring Mexican teams have delivered the highest ratings of the tournament to date. The October 5 match between Pumas (Mexico) and The Strongest (Bolivia) scored a national rating of 2.3 (6.92 coverage area rating) with a total household reach of 255,000; that same evening, the encounter between Atletico Nacional (Colombia) and Club America (Mexico) achieved a 3.3 national rating (10.16 coverage area rating) for a total Hispanic household reach of 375,000. The two matches now rank 12th and 3rd, respectively, among Fox Sports en Espanol's highest-rated programs of all time.

A CONMEBOL CONMEBOL - Confederacion Sudamericana de Futbol-sanctioned tournament, the 2005 Copa Nissan Sudamericana started with 34 teams from 12 countries, including 31 teams from CONMEBOL member countries and 3 from CONCACAF CONCACAF - Confederacion Canadiense Americana y Centroamericana de Futbol
CONCACAF - Confederacion Norte, Centroamericana y del Caribe de Futbol Asociacion (Spanish)
CONCACAF - Confederation of North, Central American and Caribbean Association Football (Soccer)
, including Brazil (8), Argentina (7); Mexico (2); Bolivia (2); Chile (2); Colombia (2); Ecuador (2); Peru (2); Paraguay (2); Uruguay (2); Venezuela (2); and United States (1).

Eight teams still remain in contention for the coveted title. Following is the schedule of upcoming Copa Nissan Sudamericana quarterfinal matches on Fox Sports en Espanol:
Date                            Game                   Time(a)
--------------------- ---------------------------------------- -------
 Tuesday, October 18    Fluminense (Brazil) vs. U. Catolica      TBD
                                       (Chile)
--------------------- ---------------------------------------- -------
Wednesday, October 19 Internacional (Brazil) vs. Boca Juniors    TBD
                                     (Argentina)
--------------------- ---------------------------------------- -------
Wednesday, October 19   Corinthians (Brazil) vs. Pumas UNAM      TBD
                                      (Mexico)
--------------------- ---------------------------------------- -------
Wednesday, October 26     Club America (Mexico) vs. Velez        TBD
                                Sarsfield (Argentina)
--------------------- ---------------------------------------- -------
Wednesday, November 2  Velez Sarsfield (Argentina) vs. Club      TBD
                                  America (Mexico)
--------------------- ---------------------------------------- -------
Wednesday, November 9   U. Catolica (Chile) vs. Fluminense       TBD
                                      (Brazil)
--------------------- ---------------------------------------- -------
Thursday, November 10      Boca Juniors (Argentina) vs.          TBD
                               Internacional (Brazil)
--------------------- ---------------------------------------- -------


(a) Programming schedule is subject to change; for exact times and a complete schedule of Fox Sports en Espanol's exclusive telecasts of the Copa Nissan Sudamericana, please visit the network's website at fse.yahoo.com.

Offering more than 1,500 hours of live sports programming a year, Fox Sports en Espanol is the only Spanish-language network to offer exclusive coverage of the four major international club tournaments from Latin America, encompassing more than 125 matches and in excess of 500 hours of live coverage of the most important matches from the Torneo InterLiga, Copa Toyota Libertadores, CONCACAF Copa de Campeones, and the Copa Nissan Sudamericana.

About Fox Sports en Espanol

Fox Sports en Espanol is available through affiliated cable systems and through DIRECTV and Dish Network satellite providers. Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation's (NYSE:NWS) Fox Sports International.

Fox Sports en Espanol features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S. For more information, visit Fox Sports en Espanol online at fse.yahoo.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Copa Nissan Sudamericana Nets Significant Year-to-Year Ratings Growth for Fox Sports en Espanol; Quarterfinal Match Play Begins Tuesday, October 18.
Publication:Business Wire
Geographic Code:9JAPA
Date:Oct 11, 2005
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