Coors will launch new low-carb beer.Coors Brewing Co. has announced it will release a low carbohydrate carbohydrate, any member of a large class of chemical compounds that includes sugars, starches, cellulose, and related compounds. These compounds are produced naturally by green plants from carbon dioxide and water (see photosynthesis). beer early next year. The brand, called Aspen aspen, in botany aspen: see willow. Aspen, city, United States Aspen (ăs`pən), city (1990 pop. 5,049), alt. 7,850 ft (2,390 m), seat of Pitkin co., S central Colo. Edge, will launch in 10 states on March 1, 2004. In a press release last week, Coors said it planned to launch the beer nationwide by the end of 2004, accompanied by a television, billboard, radio and print ads. Aspen Edge will compete with A-B's successful Michelob Ultra. Rumors of the impending im·pend intr.v. im·pend·ed, im·pend·ing, im·pends 1. To be about to occur: Her retirement is impending. 2. Coors low-carb launch have been floating through the industry for some time. However, when Harry Schuhmacher of BeerNet Communications reported in October that Coors was planning a new low-carb beer called Aspen, the story was repudiated with emphatic denials from Golden. Now, it is confirmed that Coors is planning a new low carb carb 1 n. Informal A carburetor. beer called Aspen. What a difference a month makes. |
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