Coors to Discuss How to Communicate Responsible Use of Products at Ethical Corporation's US Communications Conference.PHILADELPHIA -- Organizations want to advertise their products - that's a business fact. But the question remains: How do you advertise your product in a way that ensures it is used responsibly? Today, consumers are better informed than ever and only a click away from finding the truth behind the company headlines. They want to know who they're dealing with and, more importantly, what their values are. It's becoming increasingly important for companies to do the right thing and to communicate it to their customers. Ethical Corporation's external communications conference will bring together corporate marketing, communication experts and corporate responsibility leaders who will share the secrets of some of the world's most successful brands. Terry Micek, Deputy General Counsel and Vice President of Regulatory Affairs Regulatory Affairs (RA), also called Government Affairs, is a profession within regulated industries, such as pharmaceuticals, medical devices, energy, and banking. Regulatory Affairs professionals usually have responsibility for the following general areas: Micek will join over twenty other high-level speakers at Ethical Corporation's conference on "How to communicate your corporate values to consumers" to be held June 14-15 in Philadelphia. Coors and the Search Institute will highlight the importance of self regulation in regards to advertising; building effective government relationships and forging better customer relationships; and utilizing third party review boards to efficiently address issues. Other top-level speakers at the conference include: Organic Valley, George Siemon, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Transfair USA TransFair USA, a 501(c)(3) non-profit organization, is the American member of FLO International, which unites 23 Fairtrade producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand. , Steve Sellers, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Coleman Natural Foods, Mel Coleman, Chairman Philip Morris USA Philip Morris USA is the United States tobacco division of Altria Group, Inc. General information On January 27, 2003, Philip Morris Companies Inc. changed its name to Altria Group, Inc. Even under this new name, Altria continues to own 100% of Philip Morris USA. , Vicky Bell, Director of Corporate Social Responsibility Patagonia, Rick Ridgeway A ridgeway is a road or path that follows the highest part of the landscape. Roads and pathways
Aveda, David Hircock, Advisor to the President Merck, David Ruth, VP of Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. Greenpeace, Rick Hind, Legislative Director, Toxics Campaign Equal Exchange, Dia Cheney, Director of Marketing Organic Consumers Association, Adam Eidinger, Washington Representative Whitewave, Ellen Feeney, Responsible Livelihood Manager Bonneville Environmental Foundation The Bonneville Environmental Foundation (BEF) is a non-profit organization that markets green power products to public utilities, businesses, government agencies and individuals. , Tom Starrs, VP, Marketing & Sales RecycleBank, Ron Gonen, Managing Director Business Ethics, Michael Connor, Publisher and Executive Editor For the full line-up of speakers, visit: http://www.ethicalcorp.com/communication/speakers.shtml |
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