Coors renews NFL exclusive sponsorship deal.Coors Brewing brewing: see beer. Co. and the National Football League have signed a new multiyear sponsorship agreement, following three previous seasons as partners. The "Official Beer Sponsor" designation for Coors will now extend through 2010.
"The NFL NFL
National Football League
NFL (US) n abbr (= National Football League) → Fußball-Nationalliga is the single greatest sports property in the world and we are extremely pleased to remain associated with it--particularly in light of the intense competition for the beer category sponsorship," said Frits van Paasschen, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Coors. "The NFL has been a terrific marketing partner for Coors and we look forward to creating consumer programs that only the official beer of the NFL can offer."
In addition to general market programming, Coors has said it will work with the NFL to create programs that engage Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere consumers.