Coors introduces Eisbock seasonal.The Coors Brewing Co. has fielded the first in its new line of seasonal brands, a spring seasonal called Eisbock. The Eisbock is first in the new seasonal product line, which will flesh out the seasonal portfolio begun by Winterfest years ago. In addition to Eisbock, Coors will brew a summer Weizenbier and a fall Oktoberfest Maerzen. "The success of Winterfest and the growing consumer interest in specialty beers spurred us to develop a full seasonal line to underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine. (character) underscore - _, ASCII 95. Coors' unique 'microbrewery' approach to specialty beers," said Sally Lopez Ritter rit·ter n. pl. ritter A knight. [German, from Middle High German riter, from Middle Dutch ridder, from r , brand manager for Unibev Ltd., Coors Brewing Co.'s specialty division. The Eisbock is described as a pale bock Noun 1. bock - a very strong lager traditionally brewed in the fall and aged through the winter for consumption in the spring bock beer lager beer, lager - a general term for beer made with bottom fermenting yeast (usually by decoction mashing); originally with "less hop bitterness and a flavorful, full-bodied taste." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the brewery, the brand is brewed using imported amber malt that was custom-roasted to Coors specification. Eisbock is a traditional German style that was the progenitor pro·gen·i·tor n. 1. A direct ancestor. 2. An originator of a line of descent. progenitor ancestor, including parent. progenitor cell stem cells. of today's mass-market ice beers. Typically, the alcoholic content of an Eisbock would be substantially stronger than the Coors interpretation (which is about 4.5% alcohol by weight). By dubbing dubbing removal of most of the comb of day-old chickens. See also decombing. the brand Eisbock, Coors apparently hops to maximize interest from both potential specialty beer drinkers and ice beer pioneers. Eisbock will be available through the end of May. Summer's Weizenbier will offered beginning in late May through late August, and the fall product, Oktoberfest Maerzen, will be available from late August until the end of October. Winterfest will be on shelves from early November through mid-March. "We expect that word of mouth will drive sales," Ritter said. "As each unique seasonal product is introduced, we anticipate that consumer curiosity and trial will build. As niche products, we don't anticipate the volume associated with mass market products. The seasonal line is a labor of love from our brewers to the loyal specialty beer consumer who appreciates a truly special beer to enhance their experiences." Each of the seasonal brands will be offered in 12-oz. long-neck, non-returnable bottles, 24-oz. bottles and on draught so as to be drawn from the wood (as a cask, barrel, etc.) in distinction from being bottled; as, ale on draught. See also: Draught . |
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