Coors Light to be Official Beer Sponsor of NASCAR Beginning with the 2008 Season.Sponsorship Includes Exclusive Rights to League Logos, Exclusive Promotional Opportunities and Coors Light Pole Award GOLDEN, Colo. & NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Coors Brewing Company and the National Association for Stock Car Auto Racing National Association for Stock Car Auto Racing: see NASCAR. (NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. ) today announced a multi-year partnership, making Coors Light the official beer of NASCAR and its millions of fans nationwide. The five-year sponsorship agreement gives Coors Brewing Company category exclusivity starting with the 2008 NASCAR season. "We're proud that Coors Light, the World's Most Refreshing Beer, is now the official beer of NASCAR - refreshing race fans every weekend from the start of the season to the Chase for the NASCAR NEXTEL Cup The NASCAR NEXTEL Cup Series is NASCAR's top racing series. It was formerly known as the Strictly Stock Series (1949), Grand National Series (1950-1971), and the Winston Cup Series (1972-2003). ," said Andy England, Chief Marketing Officer, Coors Brewing Company. "This partnership allows us to deliver exciting and relevant programs to our distributors and retailers - all centered around the number-one spectator sport in the country." The sponsorship agreement gives Coors Light exclusive rights to NASCAR logos in advertising, packaging and promotions, as well as the right to brand the Pole Award. In addition, Coors Light will build distributor and consumer promotions giving fans exclusive access to one-of-a-kind NASCAR experiences. "Coors Light is a brand closely connected with and strongly supported by NASCAR's core fan base. They have a proven track record as a strong brand marketer, and we're looking forward to a mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" partnership that excites all our fans and helps bring NASCAR to new levels of popularity," said Steve Phelps, Chief Marketing Officer, NASCAR. The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S. the No. 2 rated regular-season sport on television with broadcasts in more than 100 countries, and has 75 million fans in the U.S. These fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. About Coors Brewing Company Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. , (NYSE NYSE See: New York Stock Exchange : TAP) (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension : TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com. About NASCAR NASCAR consists of three major national series (the NASCAR NEXTEL Cup Series, NASCAR Busch Series The NASCAR Busch Series is a stock car racing series owned and operated by NASCAR. It is NASCAR's "minor league" circuit (often compared to Triple-A baseball), and is a proving ground for drivers who wish to step up to the organization's "big league" circuit, the Nextel Cup. , and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions 1,300 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in New York, Los Angeles, Charlotte, N.C.; Concord, N.C.; Conover, N.C.; Bentonville, Ark.; Mexico City; and Toronto. |
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