Coors Light to Sponsor the ING New York City Marathon 2007.Third Consecutive Year of Being the Official Beer of the City's Premier Athletic and Spectator Event GOLDEN, Colo. -- Coors Brewing Company, Manhattan Beer Distributors and New York Road Runners New York Road Runners (NYRR), founded in 1958 with 47 members, has grown into the foremost running organization, with a membership of 40,000. NYRR conducts more than 100 events each year, including races, classes, clinics, and lectures. announced today that, for the third consecutive year, Coors Light will be the official beer of the ING New York City Marathon The New York City Marathon is an annual marathon foot-race run over a 42,195 m (26.2 mile) course through all five boroughs of New York City. It is the largest marathon race in the world, and with 37,866 finishers in 2006, was also the largest marathon race ever run. 2007. Coors Light will be refreshing adult race participants and fans at post-race parties across Manhattan. "As the World's Most Refreshing Beer, Coors Light is uniquely positioned to refresh runners and spectators alike at the ING New York City Marathon 2007," said Ryan Luckey, field marketing director for Coors Brewing Company. "Coors Light is the number one light beer sold in the New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. area, and we're proud to continue our relationship with one of the city's most prestigious and well-known events." Coors Light will sponsor parties throughout the New York City metro area and will also be providing product to all the hospitality events leading up to the race. Once again, Coors Light has developed unique ING New York City Marathon graphics for its 18-pack. The cans and packaging, available in participating retail locations throughout the New York metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. , feature the official logo of the ING New York City Marathon. Considered to be the one of the greatest road races in the world, more than 100,000 runners apply annually to be a part of the ING New York City Marathon, the premier event of the New York Road Runners. In 2006, the ING New York City Marathon became the largest marathon of all time, with almost 38,000 finishers, more than 2 million course spectators and 300 million TV viewers worldwide. Manhattan Beer Distributors, the largest Coors distributor in the United States and the largest single-market beer distributor in the country, will make it possible for runners and spectators to enjoy refreshing Coors Light on Marathon Sunday. With five warehouses, 300 delivery trucks and 1,100 employees, Manhattan Beer Distributors provides Coors products to more than 21,000 licensed retailers in metropolitan New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of on marathon day and throughout the year. About Coors Brewing Company Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. , (NYSE NYSE See: New York Stock Exchange : TAP)(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension : TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion