Coors Light Receives EFFIE Award for Silver Bullet 'Love Train' Ad Campaign.GOLDEN, Colo. -- Coors Light and its agency Foote Cone and Belding, Chicago, have been honored with an American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. EFFIE award for 2006 for the Silver Bullet silver bullet - magic bullet "Love Train" advertising campaign. Coors Light was recognized in the "Most Effective Alcohol/Beverage Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Campaign" category. The EFFIEs are among the most significant awards in the advertising industry because they pay tribute to the one truly significant achievement in advertising -- results. Introduced by the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of American Marketing Association in 1968, the EFFIE Awards have since expanded to 30 countries on five continents worldwide. "The Silver Bullet Train captures the essence of the Coors Light brand - Rocky Mountain cold refreshment. Ultimately, we know our advertising must be effective as well as entertaining and this campaign resonated with consumers and increased our brand's performance," said Jim Sabia, vice president of marketing for Coors Brewing Company. "We are proud of this campaign and also proud to receive the EFFIE Award for it." The 2005 Coors Light ads feature special effects with a computer-generated Silver Bullet Train that interacts with the people it meets as it rolls across the country to the upbeat sounds of the O'Jays 1973 hit, "Love Train." The Silver Bullet Train comes to the aid of thirsty men and women and leaves cold refreshing Coors Light in its wake. The spots, developed by Foote Cone and Belding, combined the work of noted Hollywood effects shop, Digital Domain, and Hall of Fame R&B act The O'Jays. About Coors Brewing Company Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. (NYSE NYSE See: New York Stock Exchange :TAP)(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, www.molsoncoors.com. |
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