Coors Light Promises No More Warm Beer with the New Cold Activated Bottle.Encourages Consumers to Try Its Latest Innovation During Friday's World's Most Refreshing Happy Hour GOLDEN, Colo. -- On Friday, May 18, Coors Light challenges adult consumers nationwide to stop suffering from warm beer syndrome. As part of an effort to promote its new Cold Activated Bottle, Coors Light announces the World's Most Refreshing Happy Hour. Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company's latest innovation, the Cold Activated Bottle. Mountains on the label turn from white to blue when Coors Light is at the optimal temperature for cold refreshment. In cities nationwide, Coors ambassadors will be working with retailers to engage consumers and encourage trial of the Cold Activated Bottle. "When drinkers choose Coors Light, they're looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. refreshment. The Cold Activated Bottle is designed to ensure that drinkers experience the coldest, most refreshing beer possible," said Andy England, chief marketing officer for Coors Brewing Company. "On May 18, we are celebrating our newest innovation by inviting consumers to come out and raise a cold one for the World's Most Refreshing Happy Hour." Coors Light will be supporting this effort with focused advertising and point of sale materials nationwide. In addition, the Coors Light #40 Car, driven by David Stremme David Andrew Stremme (born in South Bend, Indiana on June 19, 1977) is a NASCAR NEXTEL Cup racecar driver. Stremme was a contender for the 2006 Rookie of the Year award, and currently drives the #40 Coors Light Dodge Charger for Chip Ganassi Racing. , will feature a special Cold Activated Bottle paint scheme in NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. race activities the weekend of May 18-19 and May 26-28. In select markets, Coors Light will offer 1-800-TAXICAB vouchers to assist consumers in getting a safe ride home. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Coors Light research, consumers want to know when their beer is cold enough to drink. To meet that need, Coors Light introduced the Cold Activated Bottle, which features mountains on the label in Thermochromatic ink Thermochromatic ink is a type of dye that changes color when temperatures increase or decrease. Often used in the manufacture of many toys or product packaging, as well as thermometers. that turn blue when Coors Light has been chilled to the perfect temperature for ice cold refreshment. The Cold Activated Bottle is available on all 12-ounce Coors Light and Coors bottles at participating bars, restaurants, grocery, convenience stores and liquor stores. About Coors Brewing Company Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. (NYSE NYSE See: New York Stock Exchange :TAP) (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com. |
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