Coors Light Kicks Off Football Season with New NFL Team Deals and the Return of Its Popular Silver Ticket Program.

Coors Light is Dedicated to Enhancing NFL Fans' Game-Day Experience

GOLDEN, Colo. -- There are roughly 75 million avid football fans in the United States, many of whom show their loyalty to the game by devotedly following their hometown teams. Recognizing the loyalty of NFL fans, Coors Light, the official beer sponsor of the NFL and the NFL fan, is adding four new teams to its sponsorship roster. And once again, "The World's Most Refreshing Beer" is giving NFL fans the chance to win regular season tickets and other NFL-related prizes.

"Through our sponsorship of the National Football League, we have shown not only a love for the game, but also an understanding of the power of the NFL to reach adult beer drinkers," said Bryce McTavish, vice president of channel and sponsorship marketing for Coors Brewing Company. "By signing deals with several new teams and extending our presence with existing partners, we are widening the reach of our brand and the impact of our status as the Official Beer Sponsor of the NFL and the NFL fan."

Coors Brewing Company is announcing new partnerships with the New York Giants and the Tennessee Titans and broadening its relationship with the New York Jets and Pittsburgh Steelers, beginning with the 2007-2008 season.

Each new relationship provides Coors with multiple marketing opportunities, including the right to use the team name and logo in advertising, promotional activities and packaging as well as media placements during radio broadcasts of games.

Coors Light is extending its deals with the New England Patriots and Oakland Raiders and is also a sponsor of the Denver Broncos, New Orleans Saints and San Diego Chargers.

Proving its allegiance to the NFL fan, Coors Light is bringing back its popular Silver Ticket program. Through October 31, NFL fans can win NFL tickets, NFL experiences, including a trip to the NFL Draft, and thousands of other NFL prizes by getting their Silver Ticket Entry in packages of Coors Light and Coors and entering the official entry code online at www.coorslight.com. Official Entry Codes are available at participating retail stores in specially marked can and bottle packages, on pint sleeves at participating bars and restaurants, or on-line at www.coorslight.com.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE:TAP) (TSX:TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com.