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Coors Light(R) and Latino NFL Fans Get Ready For Kick-off with Tazon Latino II.


Latino NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 Fans Get Excitement; Arizona Hispanic Community Gets Help from Coors Brewing Company to Promote Hispanic Leadership Development

PHOENIX -- Coors Light[R], the official beer sponsor of the NFL, will help kick off Super Bowl XLII This article or section contains information about a  sporting event or team.  with an exciting starting lineup For the line of action figures, see .
A starting lineup in sports refers to the set of players actively participating in the event when the game begins. The players in the starting lineup are commonly referred to as starters, whereas the others are substitutes
 for Latino NFL football NFL Football is a 1989 American football arcade game, developed by LJN and published by Nintendo. This is one of the first to get an official NFL license for the video game.  fans. In addition to creating special bilingual Super Bowl packaging, Coors Light will present Tazon Latino II (Latino Bowl II), the second annual nationally televised flag football game featuring former NFL players and Latino celebrities.

"Tazon Latino II is the premier Latino Super Bowl event," Mauricio Cardenas, Coors' chief officer, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and U.S. multicultural markets, said. "It provides a unique and exciting football experience for Latino consumers and it benefits Arizona's Hispanic community."

For each touchdown scored during Tazon Latino II, Coors will donate $1,000 to the Arizona Hispanic Chamber of Commerce to promote leadership development.

"Supporting the development of leadership skills in the community will ensure the community's strength in the future," Cardenas said. Coors will present a check to Harry Garewal, president and chief executive officer of the Arizona Hispanic Chamber of Commerce, after the game.

Tazon Latino II will be hosted by Telemundo personalities Karim Mendiburu, Edgar Lopez and Alejandro Blanco and will be televised on Telemundo on Feb. 2 at 2 p.m. ET, 2 p.m. PT and 1 p.m. CT. Ex-NFL game participants include Marcus Allen, Rocket Ismail, Randall Cunningham, Wayne Chebret, Eric Dickerson and Fuad Reveiz. Participating Latino celebrities include Carlos Ponce, Aylin Mujica, Miguel Varoni, Julissa Bermudez, Vanesa Hauc, Alex Sirvent, Kat DaLuna and Baby Bash. Bill Gramatica and Jamal Anderson will be the live announcers in Spanish and English respectively. Pop band Camila will perform during half time.

The game will be filmed in Phoenix on Jan. 30 at the NFL Experience at 6 p.m. Four lucky consumers will sit on the field sidelines with Tazon Latino II players. For a chance to win tickets to Tazon Latino II consumers can visit participating retailers. For more information about Tazon Latino II, visit NFLatino.com, the official Spanish-language website of the NFL.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. , (NYSE NYSE

See: New York Stock Exchange
: TAP)(TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
: TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, George Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com.
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Publication:Business Wire
Date:Jan 28, 2008
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