Coors Light(R) Debuts Hispanic Super Bowl Marketing Initiatives.Official Beer Sponsor of NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga Caters to Latino Football Fans with Bilingual Super Bowl Packaging, a Flag Football Event and Sweepstakes GOLDEN, Colo. -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the NFL, 77 percent of bilingual Hispanic men ages 21 to 34 consider themselves football fans. Super Bowl is right around the corner and Coors Light([R]), the official beer sponsor of the NFL, is rolling out bilingual Super Bowl promotional packaging in Texas and California this month to reach the growing Latino segment of football fans. "The popularity of NFL football among Latinos in the U.S. continues to grow at an accelerated rate," said Paul Mendieta, marketing director, U.S. Hispanic and Latin America, for Coors Brewing Company. "Appealing to Latinos' affinity for the NFL around the Super Bowl, the biggest football event of the year, allows Coors Light to bring an exciting brand experience to this consumer." The Super Bowl-themed bilingual packaging incorporates the Coors Light, NFL and Super Bowl XLI Super Bowl XLI was the 41st championship game of the modern National Football League (NFL). The American football game was played on February 4 2007 at Dolphin Stadium in Miami Gardens, Florida, a suburb of Miami, following the 2006 regular season. Kickoff was at 6:27 p.m. logos in its design. The Super Bowl XLI tagline 'One Game. One Dream.' appears on the packaging in English and Spanish (Un Juego. Un SueSo). Consumers can find commemorative cans inside. In addition to the new packaging, Coors Light is the presenting sponsor of Tazon Latino I (Latino Bowl I) the first-ever nationally televised flag football game between ex-NFL players and Latino celebrities. The game will be filmed during Super Bowl week in Miami and will air Saturday, Feb. 3, 2007 at 5:00 p.m. on Telemundo. In select markets, Coors Light will hold a sweepstakes where consumers have a chance to win a trip to Miami to attend Tazon Latino I. For details on how to enter the sweepstakes, consumers can visit participating retail locations where official entry forms are available on counter cards to tear off to pull off by violence; to strip. See also: Tear and mail in. About Coors Brewing Company: Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. (NYSE NYSE See: New York Stock Exchange :TAP) (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Coors, visit the company's Web site, www.coors.com. Editor's note: Promotional packaging photos available on request. |
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