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Coors Honors Earth Day with Employee Volunteer Event and Launch of New Environmental Coors Employee Group.

GOLDEN, Colo. -- In celebration of Earth Day, Coors Brewing Company is partnering with the Volunteer Outdoor Colorado Team to help restore Parkfield Park in northeast Denver. On Saturday, April 21, Coors employees will help plant trees and build trails in the natural park area as part of a "Coors Day of Impact," an ongoing program that provides Coors employees opportunities to volunteer in their community. This is the largest project for the Volunteer Outdoor Colorado Team this year.

Coors employees are passionate about this effort as Earth Day also marks the introduction of a new employee resource group - Coors Active Responsibility for the Environment (CARE). The group, created and driven by employees dedicated to environmental education and volunteerism, aims to provide other employees with knowledge about what they can do to reduce adverse environmental impacts at work and home. The group will facilitate volunteer opportunities and host quarterly educational seminars on environmental topics for Coors employees.

"This Coors Day of Impact is just one of many opportunities we have to fulfill our commitment to environmental stewardship The integration and application of environmental values into the military mission in order to sustain readiness, improve quality of life, strengthen civil relations, and preserve valuable natural resources. ," says Jere Zimmerman, director of environment, health and safety for Coors Brewing Company. "Coors has a longstanding commitment to conservation through recycling and reusing waste materials. Our motto was established by Bill Coors, who said, 'Waste is a resource out of place.'"

In 1959 the company introduced the first commercially produced aluminum beverage can A beverage can is most often an aluminium can manufactured to hold a single serving of a beverage. Overview
The early metal beverage can was made out of steel (similar to a tin can) and had no pull-tab.
 in America at its plant in Golden, Colorado The City of Golden is a home rule municipality that is the county seat of Jefferson County, Colorado, United States. Golden lies along Clear Creek at the eastern edge of the foothills of the Front Range of the Rocky Mountains. . Later that year, Coors launched aluminum can recycling when it began offering a penny for every can returned.

Today, Coors recycles more than 95 percent of its solid waste, diverting thousands of tons of materials from landfills each year. In 2006, Coors recycled 4,357 tons of cardboard and paper; 3,310 tons of glass, 264 tons of plastics and 1,107 tons of aluminum.1 The recycled content of the bottles produced at Rocky Mountain Bottle Co., a Coors Joint Venture, is approximately 30 percent. The aluminum cans Coors places in the market contain approximately 40 percent recycled content. Recycling aluminum saves 95 percent of the energy needed to produce new metal from raw materials.

Additionally, Coors has created a three-pronged strategy to improve its packaging by reducing its weight, increasing recycled content and improving recyclability. Coors' paper packaging is 90 percent recyclable.

Through a partnership with Merrick and Company, Coors refines waste beer, a by-product by·prod·uct or by-prod·uct  
1. Something produced in the making of something else.

2. A secondary result; a side effect.


 of the brewing process, to produce three million gallons of ethanol annually. The 200-proof ethanol is blended with gasoline and sold throughout the Rocky Mountain region The Rocky Mountain Region is a floristic region within the Holarctic Kingdom in western North America (Canada and the United States) delineated by Armen Takhtajan and Robert F. Thorne. .

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. , (NYSE NYSE

See: New York Stock Exchange
, TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
 - TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site,

1 Copyright [c]2000 by Waste Management, Inc Waste Management, Inc. (NYSE: WMI) is a waste management, comprehensive waste, and environmental services company in North America. The company's network includes 413 collection operations, 370 transfer stations, 283 active landfill disposal sites, 17 waste-to-energy plants, .
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Publication:Business Wire
Date:Apr 18, 2007
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